Product Marketing Specialist
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Location: Flexible / Remote
Team: Sales, Product, Tech & Marketing
Employment Type: Full-Time
Package: Competitive with performance-linked commissions + bonus
Powder Byrne is a forward-thinking organisation with a 40-year-plus brand, defining a next-generation platform designed to elevate how luxury skiers plan, navigate and enjoy their time on the mountain. Our intelligent tools utilise advanced data models and real-time insights to deliver highly personalised recommendations, interactive trip planning, terrain discovery, and more - all tailored to how real skiers move, think, and ride.
We are looking for a Product Marketing Lead or Manager who is ready to lead the go-to-market strategy from the ground up.
This is a foundational role on the sales, product and marketing team. You will be responsible for crafting and executing the product marketing strategy through multiple launches of the product, defining positioning, shaping the narrative, and driving user engagement through launch and beyond.
You will sit at the intersection of technology and passion, translating a complex, intelligent product into compelling benefits that make sense to skiers of all levels. Your work will guide how we tell our story, how users discover the product, and how we build lasting relevance on and off the mountain.
- ⛷ Understand the Skier Mindset: Define and refine skier personas, drawing on research, data, and community insight.
- 🧠 Positioning a Smart Platform: Develop the positioning and messaging framework for a platform that adapts to skiers’ needs in real time.
- 🚀 Launch Strategy for a Complex Product: Lead the strategic rollout of a multi-layered, intelligent platform - including mobile, web, and backend systems.
- 📢 Content That Simplifies and Inspires: Create or oversee content that demystifies advanced features and highlights real-world impact for skiers.
- 📊 Measurement & Optimisation: Define success metrics around activation, retention, and adoption. Monitor post-launch performance to refine messaging.
- 🤝 Internal Alignment: Act as the central voice of product marketing and sales, Product, and Marketing.
- Travel: Travel for meetings with suppliers, colleagues, partners, and try to get some time in the mountains...
- More...
- 3–6 years in product sales, marketing, ideally in a technology-forward or data-rich environment.
- Strategic thinker and strong storyteller who thrives at the intersection of product and brand.
- Proven success launching software products or platforms with multiple use cases.
- Genuine passion for skiing - you understand the culture and what drives skiers.
- Collaborative, organised, and proactive with excellent written and verbal communication skills.
- German-French-Italian speakers, but not essential
- Experience in the ski or tourism industry is preferred, but not essential
- Past work with personalisation platforms, recommendation engines, or predictive tools.
• Own the narrative on a brand and product launch strategy and success model
• Work with flexibility in a team that values performance and powder days
• Opportunities to travel, work with the best suppliers, colleagues and clients in the industry
- Submit your resume and a brief cover letter that includes:
- Why are you applying for this role?
- Your ski experience and favourite ski destinations (why)
- A product launch or brand campaign that you admire, and what made it effective.
Please send all applications to [email protected] with a cover letter and CV.
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