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Role Description
Product Owner
We are seeking an experienced and hands-on
Product Owner combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals.
Key Responsibilities
- Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals.
- Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance).
- Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean and organized GTM container.
- Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts Work closely with technical teams to implement and test tags, triggers, and variables.
- Validate data accuracy and troubleshoot issues using GTM’s Preview mode. Ensure Privacy Compliance Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA).
- Monitor & Optimize Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights.
Technical Skills
- Understanding of GTM Tags, triggers, variables, data layer, and debugging tools.
- Analytics Knowledge Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection.
- Project Management Agile methodologies, backlog prioritization, stakeholder communication.
- Privacy & Compliance Awareness Understanding of data protection laws and consent frameworks.
- Communication & Collaboration Ability to bridge gaps between marketing, development, and analytics teams.
Skills
Google Tag Manager,Custom Tags,Tagging Requirements
