Product Owner (Product Engineer I)
Company
Location
London, England, United Kingdom
Posted At
7/4/2025
Advertise with us by contacting: [email protected]
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Description
Role Description
Product Owner
We are seeking an experienced and hands-on Product Owner combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals.
Key Responsibilities
Google Tag Manager,Custom Tags,Tagging Requirements
Product Owner
We are seeking an experienced and hands-on Product Owner combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals.
Key Responsibilities
- Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals.
- Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance).
- Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean and organized GTM container.
- Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts Work closely with technical teams to implement and test tags, triggers, and variables.
- Validate data accuracy and troubleshoot issues using GTM’s Preview mode. Ensure Privacy Compliance Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA).
- Monitor & Optimize Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights.
- Understanding of GTM Tags, triggers, variables, data layer, and debugging tools.
- Analytics Knowledge Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection.
- Project Management Agile methodologies, backlog prioritization, stakeholder communication.
- Privacy & Compliance Awareness Understanding of data protection laws and consent frameworks.
- Communication & Collaboration Ability to bridge gaps between marketing, development, and analytics teams.
Google Tag Manager,Custom Tags,Tagging Requirements
Advertise with us by contacting: [email protected]
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