Programmatic Account Director
Company
Location
Manchester, England, United Kingdom
Posted At
5/30/2025
Advertise with us by contacting: [email protected]
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Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary And Impact
The Team:
We are a team of 20+ people working on a mixture of exciting clients that include Audible, Danone, Paramount and Nationwide. The team are based at Wavemakers’ office in Manchester. We’ve won some exciting pieces of business this year and we are looking to grow our programmatic team with a focus on our programmatic self-serve practice.
The Role:
The Programmatic Account Director will be responsible for their team of managers and executives, both in Delhi and the UK. They will have oversight of the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of programmatic media activity across multiple buying routes, you will work closely with your team, as well as the Digital Planning team to deliver successful business outcomes for your clients.
Key Responsibilities
Campaign Management
Strengthen the team’s delivery by ensuring use of best practice templates and process documents.
Understand client pressures, and priorities for upcoming period. Ensure that tangible actions are taken and delegated amongst the team to successfully deliver upon.
Identify which products and solutions could answer your client’s business challenges that have been developed within the group
Good understanding of wider digital media mix and ability to elucidate the role for programmatic amongst digital media, working with the Digital Planner to grow display spend for your clients
Drive the in-channel learning and innovation agenda for the team, ensuring your team is taking advantage of alphas/betas
Manage the shape of spend in your team to ensure maximum value driven
Client and Partner Management
Build relationships with key senior client contacts across your clients; understand core priorities and drive forward the testing roadmap
Ensure the good reputation of the team
Oversight of client audit procedure for channel to make sure targets are met and potential issues escalated
Maintain strong relationships with senior media owners, tech partners and other service providers
Present confidently in new business pitches, department, and agency team meetings
People Management
Demonstrate strong leadership skills; be the point of escalation for your team and the wider department
Develop case studies for internal use and specialist external awards through a culture of sharing
Ensure best in class team training and creation of personalized development plans
Strong working relationships with key senior stakeholders within the agency e.g., Head of Addressable
Be an active member of the display team community, organizing fun events and drive the collective knowledge base forward
Operational Excellence
Manage your team to deliver flawless end to end campaign activation and client billing
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
Top negotiation skills to deliver unrivalled value for our clients and teams
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Proven experience in Display activation and driving continued excellence/innovation
Nice to have experience trading programmatic self-serve within core trading platforms, DV360, TTD and Amazon
Ability to translate technical and complex points to non-technical audiences and coach others to do the same
Management experience, teaching and developing a more junior team member
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Ability to develop and execute comprehensive testing roadmaps– audience, media, creative
Excellent communication skills, both verbal and written, will be particularly important in building & developing stakeholder relationships; internal, client and supplier
Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary And Impact
The Team:
We are a team of 20+ people working on a mixture of exciting clients that include Audible, Danone, Paramount and Nationwide. The team are based at Wavemakers’ office in Manchester. We’ve won some exciting pieces of business this year and we are looking to grow our programmatic team with a focus on our programmatic self-serve practice.
The Role:
The Programmatic Account Director will be responsible for their team of managers and executives, both in Delhi and the UK. They will have oversight of the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of programmatic media activity across multiple buying routes, you will work closely with your team, as well as the Digital Planning team to deliver successful business outcomes for your clients.
Key Responsibilities
Campaign Management
Strengthen the team’s delivery by ensuring use of best practice templates and process documents.
Understand client pressures, and priorities for upcoming period. Ensure that tangible actions are taken and delegated amongst the team to successfully deliver upon.
Identify which products and solutions could answer your client’s business challenges that have been developed within the group
Good understanding of wider digital media mix and ability to elucidate the role for programmatic amongst digital media, working with the Digital Planner to grow display spend for your clients
Drive the in-channel learning and innovation agenda for the team, ensuring your team is taking advantage of alphas/betas
Manage the shape of spend in your team to ensure maximum value driven
Client and Partner Management
Build relationships with key senior client contacts across your clients; understand core priorities and drive forward the testing roadmap
Ensure the good reputation of the team
Oversight of client audit procedure for channel to make sure targets are met and potential issues escalated
Maintain strong relationships with senior media owners, tech partners and other service providers
Present confidently in new business pitches, department, and agency team meetings
People Management
Demonstrate strong leadership skills; be the point of escalation for your team and the wider department
Develop case studies for internal use and specialist external awards through a culture of sharing
Ensure best in class team training and creation of personalized development plans
Strong working relationships with key senior stakeholders within the agency e.g., Head of Addressable
Be an active member of the display team community, organizing fun events and drive the collective knowledge base forward
Operational Excellence
Manage your team to deliver flawless end to end campaign activation and client billing
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
Top negotiation skills to deliver unrivalled value for our clients and teams
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Proven experience in Display activation and driving continued excellence/innovation
Nice to have experience trading programmatic self-serve within core trading platforms, DV360, TTD and Amazon
Ability to translate technical and complex points to non-technical audiences and coach others to do the same
Management experience, teaching and developing a more junior team member
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Ability to develop and execute comprehensive testing roadmaps– audience, media, creative
Excellent communication skills, both verbal and written, will be particularly important in building & developing stakeholder relationships; internal, client and supplier
Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
Advertise with us by contacting: [email protected]
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