Programmatic Account Manager
Company
Location
Manchester, England, United Kingdom
Posted At
5/30/2025
Advertise with us by contacting: [email protected]
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Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary And Impact
The Team:
We are a team of approximately 5 people working on a mix of clients such as Jet2, Vimto, Dr Oetker.
We are now looking for the new Programmatic Account Manager to come and join the growing Programmatic team based in Manchester.
The Role:
The Programmatic Account Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.
Key Responsibilities
Campaign Management
Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
Competently create media plans designed to achieve specified KPIs
Understand the products and solutions that could be relevant for clients that have been developed within the group
Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Client and Partner Management
Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience
Operational Excellence
The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Passionate about programmatic activation and driving continued excellence
Confidence in core trading platforms, DV360, TTD and Amazon
Ability to translate technical and complex points to non-technical audiences and coach others to do the same
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
Ability to communicate effectively with people from all diverse backgrounds, cultures, countries
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
Please note this is a UK based role and requires individuals to have the right to work in this location
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary And Impact
The Team:
We are a team of approximately 5 people working on a mix of clients such as Jet2, Vimto, Dr Oetker.
We are now looking for the new Programmatic Account Manager to come and join the growing Programmatic team based in Manchester.
The Role:
The Programmatic Account Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.
Key Responsibilities
Campaign Management
Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
Competently create media plans designed to achieve specified KPIs
Understand the products and solutions that could be relevant for clients that have been developed within the group
Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Client and Partner Management
Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience
Operational Excellence
The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Passionate about programmatic activation and driving continued excellence
Confidence in core trading platforms, DV360, TTD and Amazon
Ability to translate technical and complex points to non-technical audiences and coach others to do the same
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
Ability to communicate effectively with people from all diverse backgrounds, cultures, countries
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
Please note this is a UK based role and requires individuals to have the right to work in this location
Advertise with us by contacting: [email protected]
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