Programmatic Client Director

ABOUT US_

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

THE ROLE_

(Note: Across the programmatic team, we currently have multiple opportunities at programmatic Client Director level.)

OOH is currently at the epicentre of digital transformation and this position will play a crucial role in moving Talon and the industry forward into becoming a truly omnichannel medium. With the vast majority of the UK ad market being traded programmatically, there is an opportunity for Talon to establish itself as the market leader for intelligent OOH activation and access incremental budgets which help to grow the medium. This role will make an important contribution to this revenue growth by building excellent client relationships, delivering high quality servicing, and effectively communicating Talon initiatives to drive outcomes for our clients.

RESPONSIBILITIES AND RELATIONSHIPS_

• Lead on the servicing of a portfolio of clients, with a particular focus on digital/programmatic agency teams
• Advocate for the inclusion of PrOOH to ultimately drive incremental revenue into the medium via Talon’s proprietary technology and data stack (Ada & Atlas)
• Create response to briefs, supporting rationale documents and feed into PCAs, working closely with the wider Planning team to ensure a holistic planning approach
• Be responsible for presenting the above work to clients and agencies
• Attend all client and agency meetings across your patch of business, with support from the Business Director
• Identify growth opportunities across your portfolio of clients, positioning OOH as a driver of core metrics and showcasing Talon’s audience solutions
• Drive agency relationships through hot desking, meeting with key personnel and presenting all agency sessions
• Have a thorough understanding of the digital strategy and objectives of your main accounts and use this knowledge to add value
• Take the lead on resolving client/campaign issues as and when they arise

WORKING HABITS AND CORE SKILLS_

• Sound knowledge of Talon’s proprietary data and technology offering
• An understanding of the programmatic online and OOH landscapes
• Excellent interpersonal, communication, and presentation skills
• Strong understanding of the media landscape and an understanding of marketing and media objectives
• Highly organised and proven ability to deliver excellent client service
• A proactive self-starter with an appetite to develop

YOUR EXPERIENCE AND QUALIFICATIONS_

• Proven ability to build strong client relationships, understanding their key business challenges and presenting strategic solutions to drive growth across their accounts
• First class relationship management skills with the ability to communicate across all levels both internally and externally

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We embrace change
• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic
• We embrace individuality

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.