Analytics are greyed out due to low classification confidence (54.0%).
Occupation Type
Marketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
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Description
About The Company
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
We’re looking for a Programmatic Marketing Manager to scale Cleo’s programmatic user acquisition strategy across the US and international markets. You’ll own the performance and growth of key programmatic platforms such as Moloco, AppLovin, Liftoff, and other DSPs, optimising spend, creatives, and targeting to drive scalable, high-quality user growth.
You’ll work closely with the Growth Marketing, Data Science, and Creative teams to combine performance marketing expertise with analytical insight and experimentation. This is a hands-on role for someone who thrives in a fast-paced environment, loves testing new approaches, and wants to own one of Cleo’s most important paid growth levers.
Key Responsibilities
Own and scale Cleo’s programmatic strategy across DSPs such as Moloco, AppLovin, Liftoff, and other high-performing partners.
Manage day-to-day campaign execution, including setup, optimisation, and reporting to deliver against CPA, ROAS, and LTV targets.
Continuously test and optimise creatives, audiences, and bidding strategies to improve channel efficiency and unlock new growth opportunities.
Collaborate with Creative and Data teams to build performance-driven ad assets and feed data back into creative testing loops.
Analyse and report on performance across channels, identifying key insights and translating them into actionable recommendations.
Explore and onboard new programmatic partners and inventory sources to diversify Cleo’s media mix and reduce acquisition risk.
Partner with Data Science and Analytics to refine attribution models, incrementality testing, and in-app event optimisation.
Stay ahead of industry trends, platform updates, and privacy changes to ensure Cleo’s strategy remains cutting-edge.
What We’re Looking For
Experience managing programmatic user acquisition in a performance-driven environment (ideally app or fintech).
Deep understanding of DSPs such as Moloco, AppLovin, Liftoff, and familiarity with in-app programmatic buying.
Proven track record of scaling spend efficiently while improving CPA, ROAS, and retention metrics.
Familiarity with SKAN, incrementality testing, and predictive modeling.
Strong analytical skills with proficiency in SQL, MMPs (AppsFlyer, Adjust), and data visualisation tools.
Ability to build and interpret dashboards, identify trends, and make data-driven decisions.
Strong collaboration and communication skills, comfortable working cross-functionally with creative, data, and engineering teams.
Self-starter with a growth mindset, curiosity for testing, and bias toward action.
Comfortable operating autonomously in a fast-paced, scaling environment.
Passion for Cleo’s mission to help people improve their financial health.
Nice To Have
Experience in fintech, subscription-based products, or other app-first businesses
What do you get for all your hard work?
A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/
Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
Other Benefits
Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for team members getting promoted
25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
6% employer-matched pension in the UK
Private Medical Insurance via Vitality, dental cover, and life assurance
Enhanced parental leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person
We'll pay for your OpenAI subscription
Online mental health support via Spill
Workplace Nursery Scheme
And many more!
Welcoming everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
Download the TestFlight
App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's
Candidate Privacy Notice
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice
Programmatic Marketing Manager | Cleo | Hunt UK Visa Sponsors
