Promotions Marketing Executive

The Sun:

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

The Role:

To work with The Sun’s Head of Promotions and the Partnerships & Promotions Manager, to drive the partnerships and promotions calendar across The Sun newspaper, Sun Club, Sun Savers and thesun.co.uk.

This includes the delivery of all tier one promotions (biggest, TV driven promotions) as well as the rest of the promotional calendar, to drive an increase in Sun circulation uplift, Sun Club subscribers and Sun Savers membership/engagement.

Continually work with and support both internal and external stakeholders/partners as well as the editorial teams to successfully deliver each promotion.

Assisting The Sun’s Head of Promotions and Partnerships & Promotions Manager as The Sun migrates into a digital first world.

Day to day you will:

• To work alongside the Head of Promotions and Partnerships & Promotions Manager to ensure all key Sun promotions, from conception to execution across both print and digital platforms, are outputted smoothly.
• To play a role in contributing to wider marketing plans, working with the brand team to ensure campaigns feed into the wider strategy for The Sun.
• To work with promotions agencies and partners on the organisation of both customer facing activity, fulfilment and backend tech requirements.
• To work with the editorial team, on maximising the campaigns, both in print and digitally.
• To monitor the effectiveness of all promotional investments, responsible for all campaign wash ups and sharing the results with wider teams
• To use results and data to drive and inform all future promotions.
• To execute promotions and partnerships activity, through both direct and above the line communications to various different customer groups both digital and print.
• Work with the brand, promotion and the circulation team to ensure promotions will deliver on total circulation sale, Sun Club membership, or other digital KPIs.
• Understanding The Sun marketing values, its positioning and key competitive advantages and translate this into meaningful and effective marketing solutions. Future-proof the brand by developing optimum positioning with promotions.

What we're looking for from you:

• Experience across media channels, both print and digital
• An understanding and experience at using a variety of marketing and communication levers
• Preferable, but not essential, experience in the media industry
• Commercially and organisationally astute
• A passion for our brands
• First rate copywriting and communications skills, including outstanding ability to brief 3rd parties and colleagues
• Good negotiation and relationship skills and an ability to operate within a matrix environment with multiple stakeholders

If you believe you have the skills and passion to succeed, even if you don’t meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.

We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected].