Regional Field Marketing Manager

About Xceptor

Data is at the heart of everything we do: Xceptor has been designed around data manipulation in its broadest sense. We source data from wherever it flows. We curate, normalise, validate, repair, and enrich that data so it reaches its destination in a reliable and consistent format. Data coming out of Xceptor is data our clients can trust.

We are recognised as an expert in the Financial Services vertical, which strongly aligns with Business Users in Middle and Back-Office teams. We enable these users to solve their data challenges by themselves, rather than through a technology-led project.

Our mission - we empower business users within financial institutions to build automated processes that deliver trusted data.

Our values sit at the heart of our business, driving who we are and how we work. At Xceptor, we are:

• Client Centric; we prioritise our Clients’ experience and needs.
• One Team; we actively support one another to achieve our goals.
• Impactful; we focus, we innovate, we make every minute matter.

Your role:

As our Field Marketing Manager for the EMEA & APAC region, your primary objective is to generate qualified leads in-line with Xceptor's regional business plan.

You'll bridge the gap between our marketing strategy and it's execution for the region. This will include strategic planning, identifying and analysing customer and prospect demand, developing year on year plans, building regional programs and managing a regional budget.

Some of your key responsibilities:

• Develop a deep understanding of our platform and solutions to create and execute multi-channel demand generation strategies that align with market opportunities, driving pipeline growth and achieving revenue goals
• Deliver convertible pipeline for the EMEA & APAC aligned to overall business targets for the region, and aligned to regional marketing targets
• Partner with the Product Marketing team to identify campaign themes and content to be delivered at events through speaking engagement, and sharing thought leadership with clients and prospects
• Align and partner with regional account executives and sales executives, to understand target segments and accounts, account history and client information needs to ensure plans deliver needs of the target market
• Work closely with business development representatives by conducting joint planning of campaigns, and identifying suitable marketing materials to ensure clear communication to prospects via phone or email
• Ensure accurate targeting of existing customers and prospects
• Manage our events strategy, including planning and coordinating tradeshows, speaking slots, and hosted events, both online and in-person
• Analyse marketing program outcomes, draw insights, and present results to inform decision-making and stakeholders
• Understand lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., SFDC)
• Take ownership of the EMEA & APAC marketing budget and report on ROI

Some of your key skills and experience, will include:

• Ideally 3-8 years’ experience in field marketing in the FinTech / SaaS space
• Experience managing tradeshows, speaking slots, and hosted and partner events, both online and in-person, with a targeted, regional focus
• Ability to experiment with new creative ideas to effectively reach, engage, and persuade external target audiences
• Ability to independently partner with sales executives, communicate and influence to gain buy in on marketing plans and ambitions
• Proven experience in supporting new product launches, new market entry, and other growth strategies
• Demonstrated contribution to revenue growth and customer retention
• Ability to negotiate with external vendors to get the best deals and deliver high quality events within budget
• Desire to work both strategically and tactically on projects and campaigns
• Results orientated
• Keen eye for detail and focus on high quality is important
• Tech savvy – able to work and understand purpose of various marketing tools and platforms
• Degree accreditation desired
• Must be fluent in English.

#TH-LI1

Please note:

• Xceptor works with clients in financial services and our offers of employment are subject to the satisfactory completion of background checks, which includes criminal record checks, and credit reference checks.
• If you have any employment gaps exceeding three months within the last six years, we will request additional information and evidence to clarify those periods.