Regional Sales Lead - West Europe

About Bob W

I’m Bob W, your friend in town. I take the guesswork out of travel, blending the best of both worlds: hotel-grade consistency, local character, and a few surprises only locals would know. Every apartment is fully carbon offset and set up in Europe’s most interesting neighbourhoods, so you feel at home—just with better coffee and smarter tech. I’m building a new kind of stay: five-star comfort, local flair, and always a step ahead on sustainability. All you have to do is show up. I’ll handle the rest.

The Role

As our Regional Sales Lead for Western Europe, you will play a pivotal role in elevating our commercial success in the UK, the Netherlands, and beyond. You’ll drive the acquisition, growth, and retention of corporate clients while leading and inspiring a small regional sales team to deliver exceptional results.

We’re looking for a strategic, relationship-driven hospitality sales leader with a strong corporate network, especially in the UK market, and a passion for building long-term partnerships. If you thrive in a fast-paced, international environment and want to help shape the future of hospitality, this is your opportunity to make a meaningful impact at one of the industry’s fastest-growing brands.

Job Level: M4

Learn more about our career development framework here.

In this role, you will:

• Identify, prospect, and secure new local corporate clients, primarily in the UK.
• Grow and fully manage existing UK accounts through a Total Account Management approach.
• Sign and expand SME clients into Bob W’s direct SME corporate programme.
• Lead and support the sales teams in the Netherlands (and later Germany) to achieve regional goals.
• Set clear objectives, foster a strong team culture, and model best practices and Bob W’s values.
• Track sales performance, maintain accurate CRM data, and report to key stakeholders.
• Build long-term partnerships and represent Bob W at trade shows, FAM trips, and client events.
• Use Bob W’s unique selling points creatively to win corporate business and market share.
• Collaborate with cross-functional teams to implement data-driven strategies and improvements.
• Develop and execute strategic business and account plans to expand market presence and revenue.

Our 5-star candidate:

• Has 5+ years of hospitality sales or B2B business development experience across multiple locations.
• Brings at least 2 years of leadership experience with a proven ability to deliver results through a team.
• Possesses a strong network of corporate accommodation buyers, especially in the UK.
• Is a proactive self-starter with a track record of generating, pitching, and closing deals.
• Excels at problem-solving, turning insights into clear actions that drive business results.
• Communicates effectively, builds strong relationships, and contributes to an inclusive culture.
• Prioritises high-value revenue opportunities and manages time and tasks efficiently.
• Demonstrates strong account management skills, including onboarding, growing, and penetrating accounts.
• Is organised, reliable, and confident using CRM tools and structured sales processes.
• Is fluent in English; German or Dutch is highly desirable.

We offer:

• Competitive base salary plus a quarterly bonus structure tied to performance.
• Employee stock option plan.
• Unlimited holidays.
• Free nights and generous discounts at Bob W locations.

Read more about our team life and perks & benefits.

Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.