Research Director | Advertising Effectiveness
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Advertising is evolving and so are we. We are looking for a Research Director to drive forward our Ad Effectiveness & Insights business, delivering strategic, high-impact research across digital, social and cross-media advertising performance.
Responsibilities
Strategic Leadership
· Support and evolve the advertising research strategy for the Ad Effectiveness & Insights team
· Act as a senior strategic partner to the Head of Ad Effectiveness & Insights
· Drive innovation in how we measure effectiveness, attention and emotion across media
Commercial Success
· Play an active role in proposal writing, collaborating with the new business team
· Partner with business leadership on forecasting and planning
Client Partnership
· Cultivate strong senior relationships with clients including C-suite stakeholders
· Act as senior point of escalation and influence, ensuring we deliver insights that shape strategic direction in all work delivered
Operational Excellence
· Oversee team resource allocation and capacity planning
· Maintain accurate project tracking, ensuring visibility and control
· Champion best practice in research craft
Thought Leadership
· Collaborate with Marketing to shape insight and commercial narratives, white papers and industry-facing content
· Support business development with pitch material and consultation on product/market fit
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