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Description
Opportunity ID
646
Location HMS Belfast - London Career Level B Salary £28,008 pro rata Hours 30 hours net per week Department Retail, Admissions, Publishing & Brand Licensing Position type Permanent Job Summary
As a member of the Retail and Admissions team you will be in a key, customer facing role, welcoming visitors to the museum, providing them with detailed information and consistently delivering the highest standards of customer service. A strong drive for achieving sales targets and the confidence to approach visitors and actively sell a wide range of products is essential. In addition, you will support the Retail and Admissions Manager and Deputy Manager in all aspects of the day to day running of the operation at HMS Belfast. You will be responsible, with the rest of the management team for ensuring every one of the retail and admissions assistants are delivering exceptional customer service, hitting team and individual Key Performance Indicators (KPIs) and following up on performance issues if they arise in a timely and professional manner. Please note, this role requires working on a flexible rota pattern which includes regular weekend and bank holiday work, and some early morning and evening working where required.
HMS Belfast
HMS Belfast is a historic Royal Navy Second World War cruiser. She spent 25 years in active service, seeing action as part of the Arctic Convoys, at D-Day, and in the Korean War, before she was brought to London by IWM. Opened to the public on Trafalgar Day, 21 October 1971, HMS Belfast now attracts over 300,000 visitors each year.
The branch charges an admission entry fee and manages the arrival of pre booked groups. The Retail and Admissions operation comprises a ticket desk and shop, with the possibility of pop-up shops in historic locations around the ship.
Admissions: The key roles and functions are focused on welcome and income. This includes providing an excellent visitor welcome; information about the ship; entry ticket sales and guidebook sales.
Retail: The key roles and functions for Retail are focused on product knowledge, sales drive, team working and customer service. HMS Belfast has one shop, situated in the admissions area. The operation is focussed around driving sales and profit; delivering excellent customer service; presenting product in a stylish, attractive and commercial way.
Key Relationships
This Role Involves Working With The Wider Retail And Admissions Team But Also Involves Working With Numerous Internal Departments. This List Is Not Exhaustive But Illustrates The Key Relationships:
Senior Retail and Admissions Operations Manager
Head of Retail and Admissions, Publishing, and Brand Licensing
Retail Buying and Merchandising team
Head of Financial Controls
Human Resources
Visitor Experience
Volunteering
Membership
Key duties
You will be expected to work independently as well as across different teams in order to contribute to and deliver the priorities of IWM - using your knowledge, skills, talent and potential to the best of your ability.
You will focus at all times on delivering excellent customer service, ensure value for money at all times while being professional, courteous and demonstrating the behaviours and attributes expected of all IWM employees. You will also adhere to all corporate standards, and use corporate systems as directed to ensure consistency of service, brand and operational standards.
You will be expected to work across departments effectively, working with individuals, partners and where appropriate volunteers.
To identify and implement learning and development needs for both yourself and your team, including volunteers, if appropriate.
In Addition
, Your Duties Will Include:
To welcome and positively engage with every visitor to the museum, at any and every point of their visit, consistently delivering the highest standards of customer service at all times
To develop a strong knowledge of IWM, its collection and the local area in order to provide visitors with a professional and knowledgeable response to their enquiries and a memorable visit.
To assist with creating daily staffing rotas for the shops and the admissions desks and to ensure that staffing levels reflect the needs of the business at all times.
To use IWMs till systems and your extensive knowledge of the museums tickets to provide the most suitable options for our visitors, whilst maximising revenue at admissions, promoting gift aid, donations and membership and to sell and promote with enthusiasm.
To exceed all retail sales targets in the shop through proactive, positive interactions with our customers, excellent product knowledge and suggestions and the up selling of linked items.
To work towards, and take responsibility for achieving branch key performance indicator targets, including guidebook ratio, average transaction value and spend per visitor.
To assist with the monitoring of general performance of staff through regular observations, quality assessing customer facing skills and picking up on any poor performance in order to ensure expectations are met.
To feedback regularly to staff on their performance, through regular one to ones and annual appraisals where appropriate.
To assist with the monitoring of staff sickness and punctuality, addressing issues as they arise, and informing the Retail & Admissions Manager and Deputy Manager if standards are not being met.
To fully answer customer enquiries and deal with complaints in a calm, professional manner, processing refunds where appropriate.
To ensure that the IWMs financial and cash handling procedures are strictly adhered to in relation to audit and security requirements, both on the shop floor and whilst cashing up, showing exceptional attention to detail at all times.
To ensure that the admissions operation runs smoothly at all times. This includes selling tickets to visitors, performing change requests, ensuring audioguides are available to all visitors including groups at all times of opening.
To help maintain the accuracy of the EPOS System by ensuring the stock is correctly keyed at point of sale, customer returns, write-offs, markdowns, price changes and supplier stock returns are administered according to retail guidelines
To ensure that stock is correctly priced and coded and that when scanned at point of sale prices are correct and entered correctly on our EPOS till system.
To assist with deliveries ensuring that stock is safely and neatly stored in the stockroom and that relevant paperwork is completed accurately and without delay.
To ensure all Retail and Admissions spaces are kept clean, well-stocked, well presented and merchandised to the highest standards at all times providing visitors with a perfect shopping environment and atmosphere.
To inform the Retail and Admissions management team when stock or sundries are running low, and to bring to their attention any issues that may be prejudicial to the successful and smooth running of the operation generally.
To play an integral role in the preparation and counting of stock at branch stock takes in accordance with IWM requirements and procedures.
Essential Criteria
Educated to GCSE Level (A-C grade)
Proven experience of working in a ticketing environment in a busy tourist attraction/museum/gallery
Proven experience of working in a retail environment in a busy tourist attraction/museum/gallery
Experience of staff management for mid to large level teams
Confidence and ability to proactively sell in very busy environments and exceed targets
Desirable criteria
Proficient User of EPOS and IT particularly Microsoft Word and Excel
Good visual merchandising skills and excellent product knowledge
An interest in the history of Twentieth Century conflict
For a full list of duties and the person specification which your application will be marked against, please view the Job Description.
Application closing date
February 1st 2026, 11:55 PM
Interview Details
Interviews for this post are planned for week commencing 9 February 2026.
Benefits
The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.
Annual Leave: You'll have 25 days of annual leave, with public holidays on top. After 3 years, this increases to 27 days and after 5 years, youll get 30 days
Company Group Pension Plan: Our commitment to your financial well-being includes competitive employer contributions to your pension starting at 7% to a maximum of 12%.
Enhanced Maternity and Paternity Benefits: Celebrate lifes milestones with confidence, knowing that our policies support growing families.
IWM4me: Tailor your benefits to your unique needs through IWM4me. Access health, protection, and lifestyle benefits at corporate rates, ensuring your holistic well-being.
Free Sanitary Products: We prioritise your comfort by providing free sanitary products across all our sites.
Retail Discounts: 25% off IWM Cafes, 20% discount in on-site shops, Benefits hub offering retail discounts to several high street shops (via our EAP provider) and MyActive discounts for health and wellbeing based retail discounts (via IWM4me)
Free Entry to IWM Air Shows: Witness the thrill of vintage aircraft at our air shows.
Free Entry to Partner Museums & Galleries: Immerse yourself in art, history, and culture through our reciprocal arrangements with other institutions.
In-House Training Programmes: Fuel your intellectual curiosity and professional growth through our comprehensive training initiatives.
Season Ticket Loan Scheme: Simplify your daily commute with our interest-free loan program.
Cycle 2 Work & Cycle Hire : Promote well-being and environmental consciousness by cycling to work.
Eye Tests: Money back up to £80 for an eye test and a new pair of glasses.
Employee Assistance Programme: Access confidential support for personal or work-related challenges.
Benenden Healthcare & Dental Insurance: Prioritise your health with access to quality healthcare services (subject to terms and conditions).
Civil Service Sports Club Membership: Opportunity to join and enjoy additional discounts and perks as part of a vibrant community.
Staff Events and Networks: Join fellow colleagues in social gatherings and events, fostering camaraderie and shared experiences.
and more!
Ready to embark on this exciting journey with us? Apply now and become part of IWM!
Disclosure and Barring Service Check
This Post Is Subject To The Rehabilitation Of Offenders Act (Exceptions Order) 1975 And As Such It Will Be Necessary For a Submission For Disclosure To Be Made To The Disclosure And Barring Service (formerly Known As CRB) To Check For Any Previous Criminal Convictions. This Role Is Subject To:
A basic check, which shows unspent convictions and conditional cautions.
Equal Opportunities and Flexible Working
IWM is committed to a policy of Equal Opportunitie
s.
We miss out when people feel IWM isn't for them, and are committed to removing and reducing barriers to make IWM open to everyone.
Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.
At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.
We value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruitment contact, as we are open to discussing agile working opportunities during the hiring process.
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Retail & Admissions Supervisor HMS Belfast | Imperial War Museums | Hunt UK Visa Sponsors