Sales Consultant - Reading

Reading, England, United Kingdom

8/7/2025

Department: Sales & Marketing

Location: Bankside Gardens, Reading

Description

Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We specialise in brownfield regeneration, reviving underused land to create unique, sustainable and nature-rich places where communities thrive and people of all ages and backgrounds can enjoy a great quality of life.

Berkeley St Edward London is a key part of the Berkeley Group, and we deliver projects under both the Berkeley and St Edward brands. St Edward is a Joint Venture with M&G Investments.

Our central London projects include 9 Millbank, West End Gate and Trillium in Marylebone, Oval Village, and Parkside at Chelsea Bridge. The Outer London projects include Eden Grove in Staines and The Exchange Watford, Syon Lane in Osterley and North Street in Guildford.

Key Responsibilities

To provide a professional and efficient service to all prospective and current customers and to secure the required profitable sales with the aim of achieving financial targets and an excellent customer experience in accordance with the commitments and ambitions of Vision2030.

• To maintain the presentation of the sales areas to the highest standard.
• To understand the USPs of the development and how they evolve through the development sales cycle.
• To research the marketplace and use the data to sell above the competition.
• To effectively manage a sales database to optimise sales opportunities.
• To generate potential sales leads in addition to those created by marketing activity.
• To sell in line with target whilst maximising profit.
• To maximise the telephone & virtual reality as a sales tool.
• To apply effective selling skills in order to exceed required profitable sales targets.
• To progress secured reservations to completion.
• To anticipate and manage the threat of cancellation and minimise the cancellation rates.
• To ensure a smooth journey for the customer and the company during the legal process.
• To effectively manage all customers and deliver excellent customer service.
• To work as a participative member of the sales team.
• To effectively manage all sales administration in order to ensure that correct reporting is provided.
• To actively focus on self-development and the improvement of sales.
• To represent Berkeley homes to the highest possible standards of business.
  
  

Skills, Knowledge and Expertise

• Self-driven, results-oriented with a positive outlook.
• Has a clear focus on high quality and business profit.
• Credible, and comfortable in dealing with a wide variety of stakeholders.
• Reliable, tolerant, and determined.
• Good team player.
• Empathic communicator, able to see things from the other person's point of view.
• Keen to deliver exceptional customer service.
• Ability to use digital media for sales and marketing campaigns, adopting new technology and ideas.
• You are expected to present yourself professionally and behave in a manner consistent with a corporate setting.

The initial 12 months of this role will be based in Reading. Thereafter, the role will transition to a different development located in the Fleet or Guildford area.

Due to the nature of this role, weekend working will be required. Typically, one in every four weekends is offered off on a rota basis.

Benefits

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.

Internal applicants:
If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.