Sales Development Representative

Our continued expansion provides an exciting new opportunity to join our talented Commercial Team based in London. CARMA is a global leader in the media monitoring, analysis and research industry. Our solutions allow clients to demonstrate the effectiveness of their Communications programs and make well-informed decisions about their PR strategy.

The successful applicant will ideally have experience in the PR or data sector but that it not essential. A record of tele sales/appointment setting is required.

Sales role & responsibilities:

• Research and prospect mid-market to enterprise sized organisations online, obtain keyperson Communications & PR stakeholder contact details in order to identify new leads in the UK, Europe and USA
• Be responsible for an annual sales target for closing revenue attributed to mid-market and SME sized deals
• Generate qualified leads and meetings for the Commercial Team
• Secure and develop leads by collaborating with our Consultant/AE/BDM/AD staff in order to multi-thread through various key stakeholder potential client contacts to generate awareness for CARMA and provide added value
• Accurately maintaining potential client data in our Customer Relationship Management (CRM) system
• Contact potential clients via email, phone, social media outreach (LinkedIn) and via events to establish rapport and set up meetings
• Collaborate closely with our Marketing Team and PR agency to support the implementation of the marketing initiatives
• Contact clients to inform them about new developments in the Company products and services
• Direct prospects to the Business Development Managers and Consultants at CARMA once meetings, calls or a certain level of engagement has been acquired by the SDR
• Collate data on prospects and convey that clearly to your colleagues

Reporting

• Present accurate and timely reports and progress updates
• Maintain records of leads, contacts, opportunities, proposals, and revenue

Product Knowledge

• Fully understand the company’s platform, products and services
• Understand how our platform and services benefit our PR & Communications clients

Qualifications

The Successful Applicant will have:

• Tenacious and personable character who is not afraid of rejection from prospects
• Excellent communication skills and great on the phone for cold calls
• Creativity and a proactive mindset. Coming up with new ideas to gain traction with potential new clients
• Ability to work under pressure, manage workload and prioritise
• Great team player and collaborate with colleagues inside and beyond the Sales Team
• Understanding of PR / Communications / Marketing is a bonus

Experience

Ideally a degree or equivalent, with a preferred 6 months to 1 year worth of work experience in Sales / meeting / call / appointment booking (lead generation).