Sales Development Representative

Job Title: Sales Development Representative (SDR)

Location: New Malden - 3 days per week

Department: Sales

Reports To: VP Sales

About the Company

We are a global leader in talent assessment solutions, helping organisations make smarter hiring and development decisions through award-winning psychometric tools. As part of a reputable PE portfolio, we combine scientific rigour with innovative delivery to empower organisations and individuals to unlock their full potential. We are launching a new SaaS product, our new AI-powered platform, designed to revolutionise how organisations access, interpret, and apply talent assessment data, enhancing decision-making, reducing bias, and accelerating people insight at scale.

About the Role

We are seeking ambitious and motivated Sales Development Representatives (SDRs) to play a pivotal role in our go-to-market strategy. As the first point of contact with potential clients, you’ll be responsible for identifying, qualifying, and nurturing leads in target markets, setting the foundation for successful client relationships. This is a unique opportunity to be part of an exciting product launch at the intersection of psychology, technology, and AI.

Responsibilities

• Prospecting: Research and identify new business opportunities and decision-makers across target industries and geographies.
• Outbound Outreach: Execute multi-touch outbound campaigns using email, LinkedIn, phone, and marketing automation tools to engage prospects.
• Lead Qualification: Qualify inbound and outbound leads through structured discovery conversations to assess fit.
• Appointment Setting: Secure high-quality meetings for Account Executives and Product Specialists to drive the sales pipeline.
• CRM Management: Maintain accurate and up-to-date records in the CRM system (e.g., Salesforce), tracking all prospect interactions and pipeline progress.
• Market Intelligence: Stay informed on industry trends, competitor offerings, and client challenges related to talent assessment and AI-based platforms.
• Collaboration: Work closely with Marketing and Sales teams to refine messaging, optimise campaigns, and share feedback from the market.

Qualifications

• 1+ years of experience in a B2B sales, Recruitment, SDR, or lead generation role (preferably SaaS or HR tech).
• Passion for technology and talent assessment solutions.
• Strong communication skills—written, verbal, and active listening.
• Confident, energetic, and curious mindset with a desire to learn and grow.
• Self-starter with a track record of meeting or exceeding performance targets.
• Experience with CRM and sales engagement tools (e.g., Salesforce, HubSpot, Outreach).
• Familiarity with AI, SaaS, or talent assessment platforms is a plus.

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