Sales Development Representative - Money 20/20

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

We're looking for a Sales Development Representative to join our team in London as part of our Sales function.

Your Role: You will be an organised, proactive individual and will take responsibility for managing inbound sales inquiries and providing day-to-day administrative support to the sales team. You will focus on handling inbound leads, ensuring smooth sales operations, and assisting with the daily sales admin tasks, allowing the sales team to focus on closing deals.

This is an excellent opportunity for someone looking to learn and grow within the organisation while supporting the broader sales function.

Key Responsibilities

• Strategise and follow clear cadences to deliver sales qualified leads to the Money20/20 Europe Sales team
• Research customers, identify decision makers, educate prospects and qualify buying interest and sense of urgency within the fintech industry
• Qualify inbound marketing qualified leads (campaigns, inbound mails) through desk research and provide the New Business sales team with a summary of prospects
• Outbound lead qualification (social media research, web research, newsletters of the industry)
• Tier qualified prospects by priority.
• Initiate conversations with potential clients via phone and email outreach to arrange meetings for the sales team.
• Collaborate and work closely with the new business sales team/account managers.
• Collaborate and work closely with the spex marketing team to maximise marketing impact.
• Actively seek new prospects and opportunities for the new business sales team to exceed their targets.
• Develop internal relationships to exceed customer expectations and provide support to the team
• Keep up to date with the industry and be an active member of the team by sharing learnings.
  
  

• Previous experience in a Business Development or Sales role, ideally in B2B events, recruitment, media, or sponsorship sales.
• A proactive and commercially minded individual with a track record of building and converting outbound pipelines.
• Comfortable conducting desk research to identify relevant companies and sectors, with the ability to qualify opportunities quickly and effectively.
• Willing and able to attend competitor events across the UK and Europe to source leads and gather market intelligence.
• Confident communicator, able to engage senior-level stakeholders via email, phone, LinkedIn, and face-to-face.
• Experience using Salesforce (or a similar CRM) to manage and track outreach activity, pipeline stages, and reporting.
• Highly organized, self-motivated, and goal-driven, with strong attention to detail and follow-through.

Familiar with using Google Suit, Outlook, Teams and other productivity tools to support research and communication.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.