Sales Executive – Electronics & Embedded Engineering

About Us 

At Ignys we specialise in the design and development of cutting-edge electronic products and embedded systems. From smart IoT devices to complex industrial platforms, our engineering teams bring innovation to life for startups, OEMs, and global brands. 

We’re looking for a driven, proactive Sales Executive with a strong technical understanding to seek out new business opportunities, engage with engineering decision-makers, and open doors to high-value projects.  

Key Responsibilities 

• Proactively identify and engage with new B2B leads in sectors such as IoT, medical, industrial, and consumer electronics 
• Proactively identify and engage new business opportunities  
• Book introductory meetings for the Head of Commercial with qualified prospects, ensuring conversations are targeted, timely, and aligned with business needs 
• Serve as the first point of contact in the sales process, delivering a confident, value-led introduction to the company’s technical capabilities 
• Maintain detailed records of outreach and meeting progress in the CRM and support ongoing lead nurturing activity 
• Research prospects to understand their product roadmap, development challenges, and buying behaviour 
• Build and manage a pipeline of qualified opportunities using CRM tools  
• Collaborate with marketing to align messaging, campaigns, and prospecting strategies 
• Report on KPIs, forecast sales, and contribute to growth strategy discussions 

What We’re Looking For 

• Proven B2B sales experience, preferably in electronics, embedded systems, or technical consultancy 
• Strong ability to identify and target relevant prospects 
• Strong communication skills with the ability to understand and explain technical concepts 
• Comfortable selling to engineers, CTOs, project managers, and procurement teams 
• Familiarity with consultative sales approaches and longer technical sales cycles 
• Highly organised, self-motivated, and target-driven 
• A technical background or qualification in electronics/engineering is desirable but not essential 
• Strong interpersonal skills with the ability to build rapport quickly and represent the company professionally in remote or in-person settings. 
• Proficient in using IT systems including Microsoft Office Suite, CRM platforms and video conferencing tools. 

What We Offer 

• Salary dependant on experience OTE £30k 
• Company Bonus based on performance 
• Commission structure 
• Company pension 
• EV car scheme  
• Private health cover 

Apply Now 

If you're commercially driven and excited by the world of electronics and embedded design, we'd love to hear from you. 

Send your CV and a short cover letter to [email protected]