Sales Manager（Health&Baby)

Job Title: Sales Manager (Health&Baby)

Location: Hybrid —4 days in-office(Watford), Fridays WFH

Reports To: Sales director

About the Role

Anker Innovations is a global leader in consumer technology, dedicated to creating innovative solutions that enhance lives. We’re expanding our Baby Products division (e.g., breast pumps,) in the UK market and seeking a driven Sales Manager to accelerate growth, leveraging insights from top brands like Elvie, Momcozy, Medela, and Tommee Tippee.

Key Responsibilities:

Revenue Growth & Market Expansion

• Develop and execute the UK sales strategy for Anker’s baby products portfolio, targeting key channels: retail (Amazon, Boots, John Lewis), DTC, healthcare (NHS partnerships), and specialty baby stores.
• Achieve quarterly sales targets and market share growth, benchmarking performance against competitors (e.g., Elvie’s premium positioning, Momcozy’s DTC agility).

Retail & Distribution Partnerships

• Lead negotiations with major UK retailers and distributors, securing shelf space and promotional support.
• Identify white-space opportunities (e.g., expanding into pharmacy chains like Superdrug or subscription models).

Market Intelligence

• Analyze competitor activities (e.g., Medela’s clinical partnerships, Tommee Tippee’s mass-market dominance) to refine pricing, promotions, and product assortments.
• Provide feedback to HQ on local trends, regulatory requirements (UKCA/CE), and product improvements.

Cross-functional Collaboration

• Work with marketing to localize campaigns (e.g., leveraging UK parenting influencers, mom communities).
• Partner with supply chain to ensure inventory alignment with demand peaks (e.g., seasonal gifting periods).

Requirements:

• Experience: 5+ years in UK sales within baby/maternal products, consumer tech, or healthcare devices.
• Track Record: Proven success launching products or scaling sales with retailers (e.g., Argos, Mothercare, Ocado).
• Industry Knowledge: Deep understanding of UK baby market dynamics, purchasing behaviors, and compliance standards.
• Skills:
• Strong negotiation and relationship management (retailer/ distributor networks).
• Data-driven (Excel, Salesforce, Nielsen/IRI analytics).
• Entrepreneurial mindset with agility to test new channels.
• Nice-to-Have: Existing relationships with key buyers at UK retailers

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