Sales & Marketing Assistant (Sales Team) – Chinese Speaking

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Sales & Marketing Assistant (Sales Team) – Chinese Speaking

We are seeking a proactive and detail-oriented Sales & Marketing Assistant to support our sales team operations across various trade channels. Reporting to the Sales Manager, this role will work closely with internal teams and provide backend support to ensure smooth execution of promotions, field marketing coordination, and CRM system management.

You will assist in maintaining trade customer data, preparing reports, supporting promotion execution at store level, and handling requests related to marketing materials and samples. This is a dynamic position ideal for someone who enjoys a mix of structured data tasks and occasional hands-on marketing support.

What you’ll be doing?

CRM & Data Management

• Maintain and update the CRM system with accurate trade customer data (retailers, wholesalers, foodservice clients, etc.)
• Provide training and day-to-day support to internal CRM users
• Generate regular CRM reports to support market analysis, store visit reviews, and strategic planning
• Manage product list updates in CRM and ensure data consistency
• Support CRM upgrades and lead data clean-up initiatives

Sales Team & Trade Partner Support

• Assist the Sales Manager in preparing CRM insights, reports, and internal project summaries
• Respond to trade partner and distributor requests for promotion planning documents, marketing materials, and product samples
• Help coordinate timelines and asset delivery for campaigns in retail stores
• Ensure marketing assets and samples are dispatched and tracked as required
• Generate basic ad-hoc designs for posters and shelf displays as needed.

Trade Development, Promotion & Marketing Execution

• Support the team in expanding distribution and achieving sales targets
• Assist with new product introductions and trade launches to maximise distribution opportunities
• Coordinate with selected trade customers for in-store promotions and cooking demonstrations (may involve occasional weekend work)
• Gather and track information on product distribution, pricing, and competitor activities to support business planning
• Maintain strong communication flow with trade customers and internal teams to support sales opportunities
• Arrange placement of marketing materials (e.g. POSM displays, posters, sampling tools) in stores
• Support the execution accuracy of promotions and prepare post-activity summaries and basic feedback reports

Who are we looking for?

The ideal candidate will bring 3–5 years of experience in B2B Marketing, Trade Marketing, or Foodservice Marketing, and be

• Permission to work in the UK.
• Able to speak and write fluent Chinese, either Cantonese or Mandarin. And proficiency in English.
• Bachelor’s degree in marketing, business, or a related field
• Minimum of 2 years’ sales or marketing experience in the FMCG industry; data analytics experience is preferred
• Strong proficiency in Microsoft Excel and PowerPoint; experience with CRM systems (e.g. SAP, Salesforce) is a plus
• Skilled in Canva or similar design tools for creating basic marketing visuals and ad-hoc materials
• Highly organised with strong attention to detail and multitasking abilities
• Excellent communication skills and the ability to collaborate across teams and support trade execution
• Full UK driving licence preferred — must be willing to travel for store visits or event support
• Willingness to work occasional weekends for in-store cooking demos or promotional activities; time off in lieu will be provided
• Good team player and appreciate Lee Kum Kee corporate culture and value.

This is a great opportunity for you to consider…

We offer attractive remuneration package with fringe benefits to the right candidates, such as

• Impact: Shape Lee Kum Kee’s consumer journey across Europe.
• Growth: Career development in a 135-year-old global heritage brand.
• Benefits: Competitive salary, private healthcare, life insurance, and company pension.
• Flexibility: Hybrid working arrangement — typically 2 days in our Canary Wharf office and 3 days remote.
• Time Off: 25 days of annual leave, plus 1 company holiday (Lunar New Year) and UK bank holidays.
• Culture: Regular company events and team activities.

Company Overview

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

For more information, please visit our website at https://uk.lkk.com/