Introduction
Together, we’re working to welcome millions more passengers, while ensuring aviation can continue to be a force for good by leading global efforts in sustainability. At Heathrow, you can be part of this – providing solutions that make every journey better for millions each year. That means ensuring we meet the changing needs of the passengers, colleagues and partners who use our airport to work, travel, trade, shop, eat, explore and connect. Our Solutions team covers project management, process improvement, business change, technology, cyber defence, masterplanning, infrastructure and procurement. It brings together people with the skills to deliver prestigious and often large-scale projects, from transforming terminals to making big reductions in our carbon emissions.
Every day will test your skills and give you the opportunity to make your mark. You might be working with the technology and data that power our city within a city, driving vital commercial agreements with everyone from retailers to airlines, or improving the unique infrastructure that includes everything from 200 buildings to 250 HV substations. It’s a collaborative environment, where you can rely on the support of the experts around you as you take on projects you’ll both take pride in and feel passionate about.
Job Description
This role serves as the subject matter expert for Salesforce Marketing Cloud, working closely with marketing, sales, and IT teams to align marketing automation, customer journey mapping, and data integration with business goals. The Marketing Architect will guide the end-to-end architecture of marketing solutions, advise on best practices, and lead projects to drive customer engagement, increase campaign efficiency, and improve data-driven decision-making. The ideal candidate combines deep technical expertise with strategic marketing insights to create scalable and impactful marketing solutions.
Your role will involve
- Develop and implement Salesforce Marketing Cloud architecture, including email marketing, SMS, social, web, and customer journey management solutions
- Design and optimise multi-channel customer journeys using tools like Journey Builder, Automation Studio, Audience Studio, and Personalisation Builder to enhance customer engagement.
- Lead the integration of Salesforce Marketing Cloud with other Salesforce platforms (Sales Cloud, Service Cloud) and external data sources, ensuring seamless data flow and customer data unification
- Design audience segmentation, personalisation strategies, and dynamic content solutions using data-driven insights to target the right customers with the right message at the right time.
- Implement automation for repetitive tasks, data workflows, and personalised campaigns, leveraging Automation Studio, SQL, and scripting languages as needed
- Develop frameworks for tracking and analysing campaign performance, using reporting tools like Datorama and Tableau CRM to provide actionable insights to marketing stakeholders.
- Collaborate with marketing, IT, and sales teams to understand business needs, translate them into technical requirements, and deliver scalable solutions.
These Skills Are Essential
- Significant experience in digital marketing or CRM, with a focus on Salesforce Marketing Cloud solutions.
- Proven track record in designing and deploying large-scale, data-driven marketing solutions in Salesforce Marketing Cloud.
- In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Audience Builder, and Content Builder, as well as proficiency with Datorama, Interaction Studio, and Social Studio.
- Experience integrating Salesforce Marketing Cloud with Salesforce CRM (Sales Cloud, Service Cloud) and external systems (e.g., ERP, data warehouses), and proficiency with SQL, AMPscript, SSJS, and APIs for data transformations and customisations.
- Strong expertise in customer journey mapping, cross-channel campaign design, and marketing automation, with the ability to create dynamic, personalized content and audience segments
- Demonstrated experience managing large-scale marketing projects, from design to post-launch optimisation, with excellent communication skills for cross-functional collaboration
- Knowledge of digital marketing regulations (e.g., GDPR, CAN-SPAM) and experience implementing security protocols to protect customer data.
Ideally, you’ll have:
- Salesforce certifications (e.g., Salesforce Certified Marketing Cloud Consultant, Developer, or Architect) and training in additional Salesforce ecosystems (Sales Cloud, Service Cloud) for enhanced integration.
- Proficiency in analytics tools like Datorama, Tableau CRM, or business intelligence platforms, and experience using AI-driven tools (e.g., Einstein Analytics) for advanced data segmentation and personalisation.
About Us
There’s something so special about working at the world’s most iconic airport. Its sights. Its sounds. Its constant air of excitement. Heathrow is an amazing backdrop to a career filled with unique opportunities.
Every day, you’ll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore.
It brings out the best in all of us. And inspires everyone to deliver on our ambitious plans. Together, we’re working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability.
Join us on that journey and we'll help you achieve your ambitions too. Supporting you to learn, encouraging you to be yourself, backing you to achieve more than you might ever have imagined. Because there’s no place like Heathrow.
Our rewards
We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we’ll support you to be at your best inside and outside work. And of course, we’ll provide varied learning and development opportunities too. Here you’ll find everything you need for a fulfilling career journey that can take you in exciting directions.
Working Location
Our Hybrid working approach offers the opportunity for colleagues in some roles to work from home for an average of two days a week, providing the flexibility to work in an agile way whilst ensuring we deliver for the operational needs of Heathrow . Working arrangements vary from team to team and will be confirmed during the recruitment process. You’ll need to be based in the UK and within a commutable distance to Heathrow.
Sustainable Travel to work
Heathrow’s Sustainable Travel Guide sets out easy and sustainable travel options that everyone can access.
Equal Opportunities
As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger – not least because we welcome passengers from all corners of the globe, every single day. Heathrow is an accessible place to work. With five diversity networks, we champion inclusivity and celebrate individuality.
