Senior Ambassador Programs Manager

The on-trade remains one of the most culturally influential spaces for Pernod Ricard — a dynamic ecosystem where brands like Absolut, Jameson, Havana Club, Beefeater, Chivas, and Lillet are brought to life through storytelling, craft, and human connection. Bars, restaurants, cocktail venues, and nightlife spaces are where brand meaning is shaped, where rituals and serves are born, and where bartenders influence the choices consumers make long after they leave the bar.

About the role

We are hiring a Senior Ambassador Programs Manager to lead the strategic evolution of Pernod Ricard’s global Brand Ambassador ecosystem. Sitting at the heart of the Trade Advocacy Center of Excellence, this role defines the foundation how our programs operate, grow, and represent our brands across the on-trade.

You will shape the global BA strategy, capability framework, performance standards, and role architecture that guide ambassadors across all markets. This includes developing global programming, designing talent pathways, setting KPIs, and building tools that professionalize and elevate BA impact.

In this role, you will work cross-functionally with Brand Architecture, Education Developers, Trade Engagement experts, Brand Homes, Bartender Community, and markets to ensure ambassadors deliver culturally relevant, premium brand experiences everywhere they show up. You build a consistent, connected cross-brand community that drives brand equity, trade advocacy, and long-term commercial value.

This is a high-impact, global leadership role for someone who combines strategic clarity with a deep understanding of brand storytelling, bar culture and talent development.

Your key missions

Lead the Global Brand Ambassador Strategy

• Define the global Brand Ambassador strategy/archetype(s) across all PR brands, shaping how ambassadors show up, who they are, and what great looks like.
• Set global KPIs, profiles, competency standards, and performance expectations that ensure ambassadors deliver advocacy with skill, consistency, and personality.
• Own the global BA governance model — wiring, structures, operating principles, and ways of working that keep the BA ecosystem aligned and high-performing across markets.

Global Onboarding, Education & Capability Development

• Own the global BA onboarding curriculum — storytelling, hosting, content creation, social media fundamentals, responsible drinking, advocacy essentials — ensuring every ambassador starts strong and stays sharp.
• Develop educational tools, content, and learning moments — in partnership with Brand Education, Brand Homes, and other Advocacy pillars — that help enrich brand ambassadors, bartender capability and industry engagement.
• Build modular content and toolkits that brand ambassadors and markets can adapt easily while maintaining global creative and experience integrity.
• Elevate ambassador craft and consistency by ensuring BAs deliver brand stories, rituals, serves, and hosting experiences with creativity, accuracy, and alignment to brand playbooks.
• Strategically engage internal and external partners locally and globally to create an exceptional employee experience that motivates, and inspires high-performance and world class delivery.

Bring our global BA community together

• Build and nurture a high-performing global BA community — fostering collaboration, knowledge-sharing, and cultural fluency.
• Create moments — digital and in person — where ambassadors can learn, share, ask questions, and feel part of something bigger.
• Foster a culture of collaboration, creativity, and curiosity within the ambassador network.
• Celebrate wins, highlight great work, and keep the energy high across markets and brands.

If you recognize yourself in the description below, don’t wait and apply!

You'll thrive in this role if you're a highly strategic thinker with a strong feel for people, culture, and the on-trade. You know how to turn brand ambition into clear frameworks, develop talent, and build communities that feel connected and inspired. You bring credibility in hospitality culture and confidence working across global teams.

You have:

• Experience (+10 yrs) leading global or multi-market advocacy, ambassador, trade marketing, or talent programs
• Strong ability to build and manage frameworks, capability models, KPIs, and toolkits

You'll love this role if you:

• Enjoy shaping systems that help people do their best work
• Love hospitality culture and the energy of the on-trade
• Believe Brand Ambassadors are powerful cultural connectors

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.