About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.Role Summary and Impact
The Senior Associate Director will support in leading the client relationship for Duracell in EMEA and be a driving force for best-in-class planning and implementation across all EMEA markets.
The role requires working with the EssenceMediacom team made up of a range of key disciplines that help us deliver a top-class service to Duracell: Account Management, Strategic Comms Planning, Sports and Ents, Programmatic and Social Media.
This role will include leading EssenceMediacom’s output for Duracell in planning and executing Brand campaigns; so that we achieve top of mind awareness and drive sales of the Duracell battery
Accountabilities include:
Superior Client Account Management
- Ability to engage senior-level marketing clients at the regional level
- Build and maintain excellent client relationships through best-in-class client servicing.
- Actively participate in the development of client contact strategies and pro-actively seek opportunities to problem solve and advise internal teams and markets.
- Act as focal point for biddable and local teams. Driving excellence and quality in account management and delivery.
- Assist the BD with client and partner agency resolution issues.
- Assist the BD in reporting and adherence to client servicing action plans.
- Anticipation of clients’ needs and setting up internal process to meet them.
- Recognise the best work from across the industry and category and be confident in sharing and applying relevant insights.
Market support, practice development and implementation
- Identify and set relevant process and KPIs in conjunction with key clients and then apply to the teams working at EssenceMediacom – both locally and centrally - supporting them in delivery and monitoring progress.
- To inspire and advance each market’s understanding and activation across all platforms working with local agency teams and media owners where necessary..
- Focus on delivering against regional commitments, encompassing people, resources, quality of services, deliverables, and remuneration
- Support local market delivery by creating consistent approaches to account needs including QBRs, summits, PCAs, media landscape and competitive reports
- Share best practice across markets where appropriate and create consistencies in output
People Management
- Management and development of team market coordination team
- Regularly report back to full team on insights from markets
- Maintain high level of motivation amongst team members and implement initiatives to ensure team retention.
- Anticipate team workload, propose team structure / staff requirements, effectively manage team resource gaps, e.g. leave cover.
- Develop strong relationships with internal teams – including BD, Strategy leads and digital and supporting services (commercial, legal, etc)
- Effectively manage upwards
Specific areas of focus include:
- Overall client satisfaction
- Maintain and improve campaign performance through relationship building within internal Essencemediacom teams
- Working with the Business Director to deliver the developed strategy, ensure timely communication and management of client expectations
- Working closely with specialist central teams as well as local markets to safeguard timely delivery of services.
- Usually working with strategy director, develop clear and well supported central strategy or framework for the communication planning that will be help generate effective and innovative media plans.
- Brief and inspire local markets
- Provide local markets with clear and relevant direction and ensure successful implementation of the strategic approach through the selected channels.
- Provide accurate and timely information flow from local to regional in accordance with the agreed scope of work.
- Look for ways to harmonize or automate workstreams using Mediacom’s tools
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Strong team player and team leader
- Excellent Project Management skills
- Good analytical thinker, with strategic skills
- In-depth understanding of media to defend recommendations and advise clients on their optimum approach.
- Good Attention to Detail
- Can do Attitude and takes ownership of responsibilities
- Ability to present to senior clients
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
