Position
Cloudy Bay, Terrazas de los Andes, Joseph Phelps and Bodega Numanthia are the four wineries in the Moët Hennessy portfolio focusing on premium white and red wines. To manage the performance and marketing activities for these brands in the UK market, we are looking for a Senior Brand & Business Development Manager (SBBDM) to join the Moët Hennessy UK (MHUK) wine team.
The SBBDM Wines manages the delivery of ambitious business results through marketing activities, working closely with the Maison teams and Moët Hennessy Wine Estates. This person manages the development and execution of the annual brand plans and activations across all channels in the UK, with a focus on commercial growth driving activities. The SBBDM also works closely with the various MHUK sales teams on commercial activity such as new vintage launches, customer pitches and target account hit lists. This role works collaboratively with all key stakeholders in the business (Moët Hennessy UK, the Maisons, Moët Hennessy Wine Estates), and contains the line management of an Intern.
Job Responsibilities
Strategic Business Planning:
- Work with Maison teams and MHUK Head of Wines to develop, create, plan, and execute brand plans that maximise brand equity, revenue and profit.
- Be the key point of contact for Maison teams, ensuring mutual visibility and alignment on business strategy through regular meetings and business reviews.
- Build on-trade target account lists and monitor overall brand distribution.
- Work with MHUK On-Trade and Off-Trade sales teams on brand-specific commercial pitches and promotional programmes.
- Support brand completion of commercial analytics, including monthly sales reporting and diagnostic assessment of the entire portfolio.
- Create KPIs to track and measure marketing programme effectiveness, ensure positive ROI.
- Work hand in hand with Commercial Planning and Demand & Supply Planning to regularly monitor forecasting, vintage changes and stock allocations, proposing adjustments to ensure commercial goals are delivered.
- Manage the development of a Competition Framework by analysing category performance, opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.
Brand Management:
- Manage the development and execution of brand activations with support of the Wines intern.
- Work on trade activities such as events, product listings and tastings.
- Elevate execution in On & Off Trade accounts in partnership with Commercial Development.
- Run brand presentations and trainings to the sales force and to trade partners, as & when needed.
- Be an “ambassador” for the wine brands in the UK trade, by spending time regularly in boththe on-trade and off-trade account universe and connecting with relevant tradestakeholders (buyers, sommeliers, business owners etc).
Performance Management:
- Manage the A&P deployment strategy in collaboration with the Maisons, ensuring A&Pspend is prioritised against business & brand objectives and managed to budget.
- Manage the maintenance of the brand A&P in dedicated software and manage phasing andpacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing).
- Support the implementation of optimal allocation, pricing, mix, and channel strategies, in collaboration with the Financial planning team to maximize profit and volume growth.
People Management:
- Manage and develop the Wines Intern.
Profile
Professional experience & know how:
- +7 years of sales and/or marketing experience in the wines/spirits sector
- Experience in the UK wine trade (understanding of sales channels and key players)
- Understanding of brand development in a commercial context
- Confident communicator with excellent interpersonal communication and presentation skills
- Demonstrated success influencing cross-functional key stakeholders, including senior leaders
- Strong analytical skills to support data-driven decision making
- Experience managing agencies and third-party vendors is a plus
- Line management experience is a plus
Languages:
Fluent English
Other skills:
- Flexible and growth mindset approach towards problem solving
- Commercial and business development mindset
- Positive and can-do attitude
- WSET Wines level 3 + is a plus
