Senior Brand Officer

If you have a strong background in managing and developing brands in a large organisation, we want to hear from you!

Our Marketing and Brand team is seeking a Senior Brand Officer, until December 2027, to play a pivotal role in shaping, protecting, and elevating the reputation and identity of the West Midlands Combined Authority. You will lead the development and delivery of brand strategies that drive consistency, build recognition, and foster trust across all audiences—including the public, partners, and stakeholders.

This is a diverse and dynamic role where you’ll contribute to high-profile projects, including supporting the development of a brand identity for a new franchised bus network, whilst also championing the region’s growth narrative across jobs, housing, and skills.

Collaborating with senior leaders, teams across the organisation and external partners, you will be responsible for upholding brand integrity across all channels. Leveraging insight, creativity, and innovation, you will ensure our brand aligns to the West Midlands Combined Authority’s objectives – reflecting our values, supporting key service delivery objectives, and connecting meaningfully with our diverse communities.

This is an exciting opportunity to shape a brand-new role at the forefront of big change for the organisation. You’ll use your brand expertise to craft a consistent narrative while providing mentorship and guidance to the wider team.

What you will be doing

• Lead the development and delivery of a cohesive brand strategy
• Provide expert advice and insight to ensure branding enhances the reputation and visibility of the authority
• Identify and respond to emerging trends, public expectations, and regional/national initiatives to future-proof the brand
• Act as a brand ambassador, supporting colleagues across the organisation to understand and apply the brand effectively
• Work collaboratively with internal communications, marketing, and design teams to deliver aligned and impactful messaging
• Support the team in overseeing day-to-day brand management, including maintaining brand guidelines, toolkits, templates, and assets
• Ensure the authority’s visual identity, tone of voice, and messaging are applied consistently across all media and channels, including print, digital, signage, and events
• Contribute to the effective planning and management of branding budgets
• Continuously improve brand resources, tools, and systems in response to feedback and organisational need

What’s essential

• Experience of developing and delivering brand strategies
• Proven track record in senior brand management roles within complex, multi-stakeholder environments
• Strong background in building and enforcing brand governance frameworks across large organisations
• Evidence of using analytics and insight to drive strategy and measure performance
• Strategic thinker with excellent judgement and decision-making skills
• Strong leadership and people management capabilities
• Ability to manage complex projects with competing deadlines
• Understanding of marketing, audience segmentation, and user-centred design

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

How to apply.

Applying for a role with WMCA is straight forward. Follow these steps to get started.

1. Create your Careers Account. Register with your name, email address, and a password.
2. Build your Profile. Upload your CV to help populate your career and education details.
3. Write your Supporting Statement. Make sure to address each of the required essential criteria.
4. Submit your application. Do one final check and once complete, click submit.

Anonymised Applications.

Your uploaded CV won’t be visible after submission. Our process is anonymised, and only the information in your profile is used for shortlisting. Be thorough in each section. it’s your chance to showcase your skills and experience.

Using Artificial Intelligence (AI)

We cannot stop anyone from using AI help write application content. Used right, it can be a great tool. If you choose to use AI, then use it as a helper rather than relying on it wholly to write your application.

Applications that rely too heavily on AI may be rejected during shortlisting. For help on how to write a supporting statement, please visit the FAQs section of our careers site.

Reasonable adjustments.

If you have an accessibility need, disability, or condition that means you might require changes to the application or recruitment process, please get in touch with our Recruitment Team ([email protected]).

Salary and benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• 28 days paid annual leave (with an option to purchase more)
• EV car benefit scheme
• Ethical saving options and healthcare plans.
• Discounted gym membership, will writing and mortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest free financing through SmartTech to buy the latest technology
• Discounted shopping with over 2,000 big-name retailers, and more.

For more information, please visit the benefits page on our career site.

Why join WMCA?

WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.

We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do, really matters. Your expertise will help make a big difference, improving people's lives, every day.

Creating an inclusive workplace.

WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We’re a Disability Confident Employer with ‘Leader’ status, committed to interviewing applicants with disabilities who meet all the essential role criteria.

We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.

We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying

Right to Work in the UK

Proof of Right to Work in the UK will be required for all applicants in accordance with UK Home Office requirements, before any employment offer can be confirmed.

Non-UK applicants (excluding Ireland) would be required to hold a relevant Visa from the UK Visas and Immigration (UKVI).