SENIOR BUSINESS CATEGORY MANAGER – CPD (Mat cover / Secondment)
When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.
By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.
Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.
If you want the Freedom to go Beyond, we’ll see you at L’Oréal.
As part of the Consumers Products Division, you’ll be playing a huge part in our mission: to democratize the best of beauty, and for us, beauty has to be sustainable.
We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.
Our Division has the world’s #1 beauty brand in L’Oréal Paris, the #1 makeup brand in Maybelline New York, the #1 natural brand in Garnier, as well as NYX Professional Make Up. Beyond our four iconic global brands, we have a unique brand portfolio including among others like Essie and Garnier.
A DAY IN A LIFE
- Build the 1-3 year vision and strategy for the category based on deep shopper, consumer, customer and competitor insight and build action plans that optimize category growth. Working closely with CMI on consumer insights and marketing to share expertise on the total category dynamics.
- Based on the defined category strategy build and implement the winning GTM strategy for CPD in the category, Including the channel strategy, distribution/assortment/space plan, pricing and promotion planning, exclusivity and differentiation. Close tracking and reactivity throughout the year
- Ensure our category and GTM strategies are shared not only locally in order for CPD to win in the beauty market but also with the zone and dmi teams to support their 3 year planning process by inputting category and business needs for success
- Gain full and complete understanding of category performance, competitor dynamics, shopper behaviour, consumer insights and retailer strategies & priorities. This means working in close and continuous partnership with CMI and the external Kantar team. Also, a thorough understanding and constant use of Nielsen and retailer shopper databases
- Work collaboratively with the RGM manager to drive the yearly valorisation strategy for the category to include post event analysis, pricing opportunities based on analysis of current position and white space, mix strategies. Own the promotional golden rules of the category
- Work closely with the retail category manager to form the category strategy and retailer selling stories, projects by retailer and build continuous shopper insights
- Work closely with the RBM to implement the GTM strategy and react accordingly to market changes. Arbitrate between brands where required
- Work closely with other divisions to share insights and strategies to ensure a complete view of the shopper in the category.
- Cover the total market irrespective of segment – one view of the consumers in the category, one view of the category dynamics
Who You Are
- The ability to manage multiple stakeholders with different needs and objectives where strong communication and presentation skills are essential
- The skills required to effectively influence stakeholders and key functions outside of the direct category team
- The ability to balance strategic planning vs. operational day to day
- The ability to act autonomously to become a beauty market expert on all key fronts and a thought leader in the total division – shopper, consumer, brand, retailer – actively staying up-to-date on latest information and innovation in your field
- To be action orientated – constant focus on ‘insight-in-to-action’
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Our Consumer Products Division is a fast-paced and dynamic environment when you’ll have visibility over our 6 Brands and play an integral role in building the customer forecast for one of our key customers. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our Commercial Operations team means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
