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We have an exciting opportunity to recruit a pro-active and knowledgeable Senior BD & Marketing Executive to support the Commercial Real Estate (CRE) partners and associates in the development and implementation of the firm’s business development and marketing strategy.
Working in an exciting and fast paced environment, you will directly support the teams on the full breadth of BD and marketing activity and seek to help build profile.
We can offer you the opportunity to be part of a forward-thinking team where your contributions are valued and growth is encouraged.
Main duties and responsibilities
Strategy & implementation
- Working with the Senior BD & Marketing Manager, develop and implement business development strategies that align with the firm’s objectives and growth targets in the CRE sectors.
- Conduct thorough market research and competitive analysis to identify opportunities for growth and areas for improvement.
- Participate and follow up on action points from BD meetings.
- Develop and monitor the marketing and BD budget.
- Support the lawyers in the CRE team to build and maintain relationships with key intermediaries and referrers.
- Support fee earners in the development and implementation of personal BD plans.
- Work closely with partners, associates and other team members to coordinate BD activities across Forsters and leverage internal expertise.
- Ensure that the teams maximise ROI in relation to conference and event attendance.
- Monitor and report on BD activities, measuring their impact and effectiveness to inform future strategies.
Marketing campaigns
- Working with the Knowledge Development Lawyer, support the team on the design and implementation of campaigns, including research, content and coordination with the Events and Digital teams.
- Be responsible for maintaining the momentum of campaigns once launched by supporting fee earners to engage with the campaign and generate business leads.
Communications
- Manage internal and external communications, including drafting copy for mailshots, newsletters and website content.
- Manage the inventory of marketing materials, ensuring they are up-to-date and available for use in business development activities.
- Coordinate the award application process and promotion of any shortlisting’s or wins.
- Provide support on the submission process and promotion of the key legal directories.
- Manage relationships with relevant networks and memberships.
- Support the development and execution of client seminars, workshops and events, liaising with other team members as appropriate.
Pitching/new business
- Lead the creation of compelling and competitive proposals, ensuring alignment with client needs and firm capabilities.
- Create and maintain a library of credentials and BDM materials covering sectors and services.
Skills
- Minimum of 5 years’ experience in business development, preferably within the legal or professional services sector.
- Proficient in use of MS Office (specifically Word, Excel and PowerPoint). Experience using Vuture is desirable.
- Developed communication (both oral and written) and interpersonal skills with ability to liaise effectively with internal clients and colleagues and external media, suppliers and consultants.
- Excellent administration, organisational and prioritisation skills with ability to manage time efficiently.
- Good attention to detail, accurate and thorough.
Want to learn more? Take a look at the detailed job description.
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