Senior Business Development Executive

The Team

The Marketing & BD team at Farrer & Co is responsible for the development and implementation of the firm’s marketing strategy, including profile and reputation, marketing communications, and business development. This extends to all aspects of marketing planning, brand management, campaigns, events, CRM, market and client analysis, pitches and tenders, website, content and digital strategy.

Private Wealth

Our Private Wealth group is a top-ranked, market-leading practice advising individuals, families, trustees and family offices on all aspects of their legal needs. Our clients operate in a world of growing complexity — from increasing regulation and reporting requirements to evolving family dynamics and broader investment opportunities, all against a highly international backdrop.

Our role is to help clients navigate this complexity with clarity and confidence. With deep expertise across the full spectrum of private wealth issues, we advise some of the world’s most sophisticated clients on everything from family governance and divorce, to tax planning and trust disputes, to property acquisition, philanthropy, immigration and reputation management.

Scope

We are seeking a Senior BD Executive to join our highly regarded Private Wealth team on a 12-month fixed-term contract to cover maternity leave. This is an excellent opportunity for a confident and experienced professional to support one of the firm’s key client groups while also bringing focus to relationship management and business development.

It offers an excellent opportunity for an experienced Senior BD Executive to join a highly collaborative team at a time of growth and strategic focus. As part of a small, dynamic team, you’ll need to be comfortable working both collaboratively and independently, with the confidence to take ownership of a range of initiatives; from supporting high-value campaigns to driving follow-up and relationship development with key intermediaries and prospects.

Responsibilities

Duties will include, but not be limited to:

Planning and Budgets

• Support the development, implementation, and monitoring of sector BD plans across Trustees, Family Offices and Family.
• Help identify the most promising opportunities for winning new work, particularly with target intermediaries.

Relationship Management and Follow-up Strategies

• Own and drive the programme of follow-up after conferences, events, and trips to ensure timely and consistent engagement with prospects.
• Develop and maintain a relationship tracker to monitor interactions with key intermediaries and family office contacts.
• Coordinate with fee earners to ensure strong pipeline development and accountability.

BD Research and Analysis

• Provide market intelligence and prospect research across the UK, Middle East, Switzerland and US.
• Attend relevant sector events to gather insight and feed into sector strategy.

Pitches, Tenders and Capability Statements

• Manage the end-to-end process of pitches and capability statements for Private Wealth matters.
• Support the creation and maintenance of compelling content and credentials.

Events and Seminars

• Plan and deliver sector events in partnership with the Senior Events Manager and Events Executive.
• Set objectives, manage mailing lists, attend events and ensure ROI is assessed and followed up.

Legal Directories and Awards

• Lead the PW-focused submissions process for Chambers UK, Legal 500 and Chambers HNW for relevant sectors.
• Work with fee earners and the marketing team to develop compelling submissions.

Thought Leadership and Campaigns

• Help deliver the PW pillar campaign by coordinating outputs, follow-ups and reporting.

Profile Raising

• Identify opportunities for Farrer & Co. to raise profile via speaking engagements or media.
• Contribute to the development of social and website content alongside the central team.

Team Supervision and Collaboration

• Support the development and coordination of the BD Executive (not line management).
• Collaborate with wider M&BD colleagues to deliver sector and pillar-wide activity.

Skills and Experience

• At least 3 years working in a Marketing & BD Team at a professional services firm with a proven track record of delivering results.
• Interest or background in Private Wealth.
• Excellent business writing and copywriting skills - demonstrates a high-level of attention to detail / accuracy.
• Proposals experience within a professional services environment is essential.
• Highly organised and ability to work well under pressure.
• Outstanding command of written English and demonstrates attention to detail with a high level of accuracy.
• Excellent copywriting skills.
• Strong communication and collaborative skills.
• Able to perform as a team player but with the confidence to work autonomously with some supervision.
• Strong research and analytical skills - shows initiative and willingness to challenge with solutions / new ideas.
• Strong IT skills with experience of PowerBI, Peppermint, Outlook, Word, Excel and PowerPoint.
• Confident in using AI tools such as Microsoft Copilot and ChatGPT to support content creation, research, and day-to-day efficiency in business development tasks.
• Understanding of strategic marketing and communications.

Person Specification

• Curious by nature and willingness to develop and continue to learn.
• Strong interpersonal skills including confidence, positivity, diplomacy and the ability to gain credibility and trusted advisor status quickly.
• Professional, pro-active, resilient and maintains a positive approach when faced with tight timescales.

Education and Qualifications

• Educated to degree level, or equivalent.
• CIM or equivalent qualification (desirable).

Special aspects

Happy to talk flexible working. Flexible working patterns will be considered within the firm’s agile working framework.

The hours of work for this opportunity are 09:30am-5:30pm but it is essential to be committed, flexible and prepared to work beyond the normal office hours when necessary and in response to client demand. Farrer & Co operates an agile working framework under which members of the firm are expected to spend at least 40% of their working hours in the office. This is a minimum expectation: individuals may elect or be asked or expected to work more frequently in the office, depending on circumstance.

Farrer & Co is an equal opportunity employer that welcomes applications from candidates from all backgrounds. We look to employ the best candidates regardless of age, gender, race, ethnicity, social or economic background, religion, disability, sexual orientation, national origin, or any other protected characteristic.

We are keen to ensure candidates have the best interview experience possible; if you require any adjustments during the interview or application process please let the recruitment team know.

Comments

Farrer & Co conducts a pre-employment screening which includes a Criminal History Background and Credit Check for successful candidates.