Senior Business Development Manager

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behaviour, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fuelled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognises and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognised expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.
  
  

What will you be doing?

The CPG department works with nationally recognised FMCG suppliers with household brand clients, providing solutions to business challenges based upon our data. The team are responsible for client retention, contract renewal, and revenue growth through products and services which meet the business needs of clients. The overall aim is to boost our client’s market or category understanding whilst building brand equity.

This is an exciting opportunity to join our MidMarket National team within the CPG division of Circana and continue the fantastic growth that Circana have enjoyed in this important area over the past few years.

The Senior Business Development Manager role demands a strong commercial approach. You will work with an account base of Circana’s top-tier clients that consist of well-known household brands and private label manufacturers. Your key focus will be to retain and grow your clients through strong relationships and the realisation of Circana’s strategy.

Job Responsibilities

Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.

• Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
• Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.
• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organisations, including decision-makers and influencers.
• Utilise Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
• Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.

Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.

Requirements

• Able to demonstrate commercial acumen with proven experience in a client facing role
• Multiple years of experience working in a sales or account management role
• Confident working with data with a good working knowledge of Excel and PowerPoint
  
  

Circana Behaviours

As well as the technical skills, experience and attributes that are required for the role, our shared behaviours sit at the core of our organisation. Therefore, we always look for people who can continuously champion these behaviours throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Centre on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.

Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.

Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Bracknell.

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.