Who We Are
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.
Well, what about the team?
Bally’s is looking for a strategic and detail-focused Marketing Compliance Senior Manager to lead and evolve our compliance function. In this high-impact role, you’ll work at the crossroads of creativity and regulation - ensuring our marketing remains bold, engaging, and fully compliant. Reporting to the Director of Interactive Planning, you’ll collaborate with marketing, legal, and compliance teams to embed smart, scalable safeguards that protect our brand while enabling innovation. If you're passionate about navigating complex regulations and shaping responsible, high-performing campaigns, this is your opportunity to lead from the front in a fast-paced, digital-first environment.
So, what will you be doing?
- Develop and manage a robust review and approval process for all marketing materials.
- Serve as a key decision-maker and escalation point for marketing compliance matters.
- Collaborate with legal and compliance partners to create streamlined, efficient ways of working.
- Ensure full compliance across all marketing activity in line with laws, regulations, and company standards.
- Design, implement, and continuously improve policies and procedures that keep pace with regulatory and business changes.
- Deliver training that empowers marketing teams to manage risk while maintaining brand impact.
- Work hand-in-hand with marketing teams to support innovative, compliant campaigns.
- Identify, assess, and mitigate compliance risks—recommending improvements as needed.
- Conduct regular audits and monitoring of marketing practices; support investigations when necessary.
And what will you need?
- Have experience in a compliance, legal, or regulatory role, ideally within a regulated industry.
- Possess strong analytical skills with the ability to legal and regulatory requirements and translate them into practical business guidance.
- Be commercially minded, with a pragmatic approach to compliance.
- Possess the ability to build and maintain strong working relationships with stakeholders at all levels.
- Have a good understanding of the media landscape and digital marketing practices.
- Have excellent communication skills, both written and verbal, with the ability to engage effectively with internal and external stakeholders.
- Be confident in challenging constructively and diplomatically when needed.
- Possess strong presentation skills and the ability to influence and inform across teams.
- Have a flexible communication style, able to tailor messaging to the audience while maintaining consistency.
- Have a collaborative mindset, actively promoting cross-departmental engagement and open communication.
- Possess excellent organisational and time management skills, with the ability to prioritise and manage multiple demands.
This Is What You'll Get
Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
