Senior Consultant-Data Modeller

Role – Senior Consultant -Data Modeller

Technology – Data Modeller

Location – London

Business Unit – Data & Analytics

Compensation – Competitive (including bonus)

Job Description

We are seeking a highly skilled and experienced Data Modeller/architect with deep expertise in the digital media ecosystem, especially across media buying, activation, and campaign performance analytics. This role will be pivotal in designing scalable, reusable, and business-aligned data models that support marketing effectiveness, media spend optimization, and cross-channel activation insights.

Your role

This role is pivotal in designing and maintaining robust data models that support content analytics, audience insights, advertising performance, and digital transformation initiatives. You will collaborate with data engineers, analysts, and business stakeholders to translate complex business requirements into scalable, efficient, and high-performing data structures.

Responsibilities

Data Modelling & Architecture

• Design conceptual, logical, and physical data models for digital media and marketing domains.
• Translate media buying and activation workflows into structured data assets.
• Collaborate with data engineers to implement models in cloud platforms (e.g., Azure, Databricks).

Domain Expertise

• Understand and model data from platforms such as DV360, Meta, Amazon DSP, TikTok, IAS, Innovid, and others.
• Integrate campaign metadata, audience segments, impressions, clicks, conversions, and spend data.
• Align models with taxonomy standards and media KPIs.

Stakeholder Collaboration

• Work closely with head of architecture, Media teams, Activation teams and analytics leads to capture requirements.
• Support data governance, cataloguing, and lifecycle management initiatives.

Optimization & Reusability

• Ensure models support modularity, composability, and reusability across campaigns and markets.
• Enable downstream Media use cases such as MMM, MTA, and real-time performance dashboards.

Required

• 7+ years of experience in Data Modeller
• Broader understanding of a CPG or Consumer healthcare industry and functional understanding of data from one or more business functions.
• Functional familiarity with one or more key master domains such as product, customer, vendor, finance, people, location; and challenges typically involved in managing an enterprise view of the domain.
• Functional familiarity with one or more key transactional data domains such as sales, consumption, or other transactional data for a business function and the challenges typically involved in managing an enterprise view of the domain.
• Demonstrable experience in creating and managing an enterprise data architecture over a data platform architecture; and detailing out data flows between systems in the context of the data architecture
• Strong demonstrable experience in data design and modelling from conceptual, logical to physical data models and proficiency is using one or more modelling tools
• Strong understanding of media buying platforms, ad servers, and campaign activation tools.
• Proficiency in SQL, data warehousing concepts, and cloud data platforms.
• Experience with data governance, metadata management, and data quality frameworks.

About Us

Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Infosys is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.