Senior Content Editor (Mat Cover)

CompanyFlo Health Inc.

LocationLondon, England, United Kingdom

Posted At12/15/2025

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (38.0%).

Occupation Type

Newspaper, periodical and broadcast editors

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

We’re looking for a senior content editor bursting with fresh content ideas to join our Gamifiction (and other new products!) team. You’ll work with a versatile group of content, product, visual, medical, and analytical pros to enhance our users’ daily experience of Flo.

What kind of person is right for this role? Well, you’ll need to be an expert at taking complex information and packaging it into must-click content whether that’s stories or chatbots. You're as good at coming up with a concept and delivering it in partnership with your visual design colleagues as you are at writing copy. Your communication and collaboration skills are top notch, too. If this is you, and you’re motivated by creating content that makes a real difference, this role could be a perfect fit.

Whether you already work in content or social media for a product-led company or app, or you’re keen to transfer your skills to something new, this role provides an exciting opportunity for a creative to shape Flo content.

Your Experience

Must have:

A background in producing highly engaging and scalable content, including a significant portfolio of short-form/ social media content (e.g. super snappy copy/ infographics/ social media slides) that's gone viral. You’ll need to be an active, enthusiastic contributor to ideation sessions, buzzing with fresh ideas for creative content formats and unique angles on our core topics. You’ll be as adept at delivering those ideas as you are thinking them up.
Writing, commissioning and editing women’s health content, or adjacent topics like wellbeing, sex and relationships. You should have a knack for turning jargon-packed medical info into engaging, easy-to-understand content, and be able to spot a dud medical fact a mile off.
A strong foundation in content analytics. You should know how to use data insights to inform your content ideas, and should understand how to review the performance of what you create – and plan improvements.
Working towards business goals. You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company’s objectives.
Project management. You should be confident in managing complex content projects end-to-end, and mentoring others to do the same. You’d be working with a variety of stakeholders to bring content to life from ideation to release in the app. You should be comfortable keeping tabs on a variety of projects at once, ensuring all reviews/sign-offs are complete before pushing content live.

A flexible working style. Just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You’re as game to audit and improve/repackage old content, as to create new.

A collaborative approach. You’d be working closely with a range of different disciplines including product managers, analysts, designers, medical advisors, and UX researchers. You should be open to learning from them – as well as sharing your skills/knowledge – to create the best product together.

A growth mindset. Willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.

Proactivity. You should be eager to deputize for your manager, the Content Lead, when needed in meetings, presentations, and so on. You’ll also be expected to spot opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running.

Experience using AI tools to support/scale your content creation.

Nice to have:

Experience interpreting and conveying health information within short-form content, videos, and conversation design (e.g. chatbots).

Having worked on content in a product company, especially an app. You have a strong understanding of the difference between app content and other mediums (e.g. websites, magazines etc).

Experience working in a company that uses Agile methodology.

Having worked in a start-up environment.

Experience using Looker, Jira, Figma, Miro, and/or Contentful.

What You'll Be Doing

You'll be responsible for:

Creating release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs, and helping any junior editors and/or freelance editors who work with us do the same.
Generating ideas for new content – including fresh angles and ideas for personalised content – using data and insights to give a clear rationale for those ideas.
Checking the performance/business impact of the content you create and suggesting and planning improvements.
Presenting your work and learnings to the wider team/other teams.
Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators. Plus actively participating in other team meetings.

Helping to streamline workflows/suggest ideas for process improvements.

Developing a first-class roster of freelance content creators who are excellent at what they do and really ‘get’ Flo's mission.

What you won’t be doing:

Creating content (purely) driven by the news agenda.
Creating deep think pieces, investigative journalism, or trend reports – our content tends to be shorter, personalised, and have clear actionable takeaways for users.
Creating general health/lifestyle content – our content ties back to our users’ data and their menstrual/reproductive health.
Having total autonomy to create and execute content plans in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors.
Being left to fend for yourself if a deadline is going off course or we’re not set to hit a target – we win/lose as a team and we always work together to share workload and responsibility.

Your targets will be:

Contribute to hitting delivery goals and metrics targets with your team, for e.g. trials, content engagement, and retention.

Efficiently and effectively follow all content production processes and suggest improvements.

Foster a positive, honest, curious and collaborative environment within the team.

Annual Salary Range (ranges may vary based on skills and experience)

£65,000 - £68,000 GBP

How We Work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What You'll Get

We support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support

Flexible office + home working, up to 2 months a year working abroad

5-week fully paid sabbatical at 5-year Floversary

Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.