Senior Creative Strategist

The Role

As a Creative Strategist, you’ll be the brain behind the campaigns — shaping concepts that convert and making sure they land in the right way with the right audience.

You’ll sit at the intersection of creative, media and performance, working closely with marketers, designers, copywriters, and data analysts to craft and scale high-performing creative strategies across paid channels.

This is not a traditional brand role — it's about using insight, creativity, and experimentation to drive results.

You will also run a small portfolio of campaigns yourself, putting you at the coal face of the data so that you can test concepts with speed and get results back, fast.

What You’ll Do:

🎨 Create high performing video and image ads using lightweight editing tools such as Kapwing and Canva

🎥 Coordinate and attend creative shoots all over the UK and internationally, working with actors and shooting content yourselves - guided by a highly experienced video and production team

📊 Manage a small portfolio of campaigns to keep your performance marketing skills sharp and analyse performance data to identify winning creative formats, messages, and patterns

💡 Generate campaign ideas that balance storytelling with performance outcomes

🔍 Conduct creative research into audiences, competitors, and market trends to uncover hooks that convert

✍️ Develop briefs that inspire and guide designers, videographers, and writers

🧪 Work closely with media buyers to test, iterate, and scale creative across Facebook, YouTube, TikTok, and beyond

🤝 Collaborate cross-functionally with Product, Marketing Ops and Sales to align creative output with business goals

🚀 Champion innovation by experimenting with new tools (including AI) and formats

What we're offering you:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• 2 charity days a year
• Free breakfast when in the office

About You

• You have experience in performance marketing, creative strategy or content planning — ideally in a fast-paced digital environment
• You understand the nuances of different ad platforms and how creative plays into performance
• You’re equally fluent in ideas and insights, and can translate both into actionable direction
• You’re curious, proactive, and unafraid to test things that might not work (yet)
• You can brief creative talent clearly and give constructive feedback
• You have excellent communications skills & are able to articulate creative concepts and ideas clearly and concisely.
• You can tell a compelling story backed by data
• Experience with AI creative tools (e.g. ChatGPT, Midjourney, Suno, Sora) is a plus

About MVF

MVF powers growth for our clients by connecting them to potential customers.

The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win.

This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need.

We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they’re interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.

Diversity, Equity and Inclusion

Diversity, Equity and Inclusion are the foundation for MVF to build, promote and sustain a culture of trust, safety, growth and belonging where everyone can thrive. Our DEI guiding principles underpin how we build our teams, develop our talent, provide a fair working environment and create an ambitious company that reflects the diversity of our employees, customers, clients and partners, globally.

As an equal opportunities employer, we encourage all MVFers to respect, value and celebrate our differences, and commit to actions that ensure that we can belong and be authentic at MVF, without limitations or barriers.

We’re committed to providing support and/or adjustments to those who may need them during employment. If you consider yourself someone who may need support or adjustments, please speak with your Line Manager, Department DEI Ambassador or People Partner.

We are diverse by nature, but inclusive by choice.