The Role
At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.
This time, we’re on the lookout for a Senior CRM Manager - Campaigns who will be working with Aurelie from our Retention Marketing team.
What You Will Be Doing
The Senior CRM Manager – Campaigns is a crucial role overseeing a team of 5 people, responsible for driving the strategy and execution of our core BAU marketing and promotional plan across email, SMS, and offline direct mail. This is an exciting opportunity to join a highly productive performance marketing team, reporting directly to the Head of Trading & Retention Marketing for the UK, Germany & Rest of World territories.
This role will best suit a candidate with experience in strategic email and offline end-to-end campaigns, as well as leading and coaching a small team to success.
Candidates require a strong data-driven, analytical mindset to successfully own audience segmentation, campaign set-up and analytics against a performance-driven reporting cadence. The role will also require creativity, a keen affinity for the Charles Tyrwhitt brand, strong attention to detail, and enthusiasm for owning the marketing plans. You will help deliver relevance, efficiency, and profitability to our entire customer base, with a focus on supporting our highly engaged Active segment.
What We Are Looking For
How we do our work is important to us at CT and anyone who joins us will feel aligned with our 3 BE’s: “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
As a creative and entrepreneurial business, we believe that being together helps create a collaborative environment and is key to our success. Our Tyrwhitteers are the drivers of change, so we’re looking for hard working people with a pro-active approach to their work.
Required Skills And Experience
- Substantial experience and interest in CRM.
- Experience effectively managing or mentoring a small team, inspiring them to work efficiently, take on challenges, and grow in their roles.
- Experience with using CRM/ESP platforms (Bloomreach or similar preferred); SMS, eCommerce, and direct mail experience are a plus.
- Experience analysing campaign performance data, communicating insights to key stakeholders, and optimizing marketing strategies based on results.
- Ability to balance multiple projects, managing your own workload while overseeing your direct reports to deliver on key initiatives effectively and on time.
- Clear understanding of customer mindset and sharp marketing instincts to grow retention customer performance.
- Strong analytical thinking and excellent attention to detail.
- Excellent communication skills, both written and verbal. Demonstrated aptitude for communicating with multiple teams/groups (internal and external).
- A team player—willing and able to productively collaborate with stakeholders.
- A positive, proactive, and flexible attitude.
What you can expect from us:
Competitive salary and excellent bonus scheme
A entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)
Who We Are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.
That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
Our spiritual home and flagship store is located on London’s famous Jermyn Street. Our Global Head Office is in London Bridge, whilst we also have an office in Manhattan to support our retail and online presence across North America, Europe and Australia. Not forgetting our Distribution Centre and Contact Centre in Milton Keynes.
At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.
‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.