Annalect is the data, technology, and analytics division of Omnicom. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners. We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni.
Omni has over 40,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing. Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, and Singapore, Gurgaon, Bangalore and Hyderabad.
The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.
TEAM: Marketing Intelligence and Reporting (Reporting vertical)
ROLE: Data Operations and Reporting Senior Manager, EMEA
REPORTING LINE: Nidene Pillay, Data Ops & Reporting Director – Marketing Intelligence
Team Responsiblities
Marketing Intelligence and Reporting is an SME team that provides deep expertise in selling and delivering several Omni client solutions. These solutions are major differentiators that puts Omnicom ahead of the competition. Specific responsibilities of the team are listed below.
- To scope and deliver all Omni Marketing Intelligence and Reporting work for Omnicom clients, including:
- Data Taxonomies design & maintenance
- Data Governance and QA
- Dashboard design, build and maintenance
- Data Pipelines design & delivery
- TW/Planit (& TrackIT, SignIT) Deployment and Maintenance
The Marketing Intelligence and Reporting team works very closely with the US Marketing Intelligence team and the Annalect India team to deliver scalable solutions at a global level.
Role Summary
We are looking for a Data Operations and Reporting Senior Manager, who will support an MI Director with all data operations and reporting workstreams for one of Omnicom’s global clients.
You are passionate about telling stories through creative representation of data. You have very good grasp of collecting, processing, and analysing large scale media data. You understand data infrastructure and data operations and know the challenges of building enterprise scale performance reporting. You want to work in regional and global roles with opportunity to drive best practices and innovation across agencies and teams around clever use of data in marketing.
Key Responsibilities
- Support all data operations and reporting workstreams globally for a Tier 1 global Omnicom client. You will engage in client conversations as subject matter expert where required, and help with successful scoping, execution, and delivery of the projects
- Work closely with the MI & local market teams to ensure all projects conform to the Taxonomy, naming conventions and governance best practices set by the global performance reporting team
- Design functional solutions of data pipelines, data operations, reporting, and underlying data infrastructure as a part of project scoping
- Support in creating and communicating EMEA standards and best practices for data operations and reporting
- Work with EMEA country-specific teams to identify their current state of data ops and performance reporting and establish action plans towards a standardised and harmonised way of providing reporting services to Omnicom clients in EMEA
- Have line-management responsibility for the MI Manager on the account
Additionally, individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).
IDEAL CANDIDATE
- Minimum 5 year of experience in running a data operations, media operations, reporting, dashboarding, or a related business intelligence practice
- Experience of working in marketing communication companies is highly desirable
- Experience in campaign performance reporting or programmatic performance reporting is highly desirable
- Proven track record of selling packaged reporting solutions by presenting the solution, demonstrating value and articulating competitive advantage over competitors’ solutions
- Strong functional understanding of data and data infrastructure
- Strong coordination and operational skills
- Ability to coordinate and effectively communicate across a wide range of geographically distributed teams – a master orchestrator
- Practical experience with Power BI & power automate is a must
- Practical experience with MCI(Datorama), GCP, Starburst preferable
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at
[email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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