Senior Digital Data Analytics Specialist

Are you a keen advocate of women and girls’ rights in emergencies?

Are you passionate about data, digital strategy, and making a real-world impact?

At ActionAid UK, we’re looking for a Senior Digital Analyst to help us harness the power of data to drive change and social justice.

In this exciting role, you’ll sit at the heart of our digital advocacy and fundraising efforts, working closely with colleagues across teams to improve our online performance. From analysing website journeys to optimising digital campaigns, your insights will fuel smarter decisions and more impactful outreach. You’ll take ownership of our tracking systems, manage tagging across platforms, and translate complex datasets into actionable insights that help us reach, engage, and mobilise supporters globally.

You’ll be the go-to expert for digital analytics tools like GA4, Google Tag Manager, Sprout Social, Google Ads, and Meta Business Manager, helping us monitor performance and shape strategy. Your days will be filled with solving real problems, identifying opportunities for conversion rate optimisation, improving SEO, and advising teams on user behaviour and engagement. As someone who thrives on precision and creativity, you’ll find joy in creating dashboards, evaluating campaigns, and ensuring we stay at the forefront of digital best practices.

Beyond the numbers, this role is about collaboration. You’ll run training sessions, contribute to cross-team initiatives, and help build a culture that values learning, equity, and innovation. Whether it’s leading on cookie consent frameworks or advising on the next big campaign, your work will be central to making ActionAid’s digital presence more effective and inclusive.

We’re looking for someone with hands-on experience in digital analytics, strong knowledge of GA4 and data visualisation tools, and a clear understanding of SEO, digital marketing, and data privacy. If you bring enthusiasm, strong communication skills, and a commitment to feminist and anti-racist principles, we want to hear from you.

The Ideal candidate will have:

• At least 1 year demonstrable experience in a digital analytics/marketing analytics role

• Advanced experience of website analysis including using GA4

• Knowledge of tracking and tagging, including events, pixels and UTM parameters, experience using Google Tag Manager

• Experience of using Power BI and/or Google Looker (Data Studio), and experience of data visualisation

• Advanced experience of using SEO tools and techniques • Understanding of conversion rate optimisation

• Experience of writing reports and analysis for stakeholders

• Excellent communication skills, verbal and written

At ActionAid UK, we believe in building a better, more equitable world—and that starts from within. Join us, and use your data skills to support meaningful, lasting change.

The right to work in UK is required for this role