Senior Digital Marketing Officer

Senior Digital Marketing Officer.

Salary: £35,000 per annum.

Location: Remote (with frequent travel to London).

Contract: Permanent, 35 hours per week.

Benefits:

• 29 days annual leave PLUS bank holidays pro rata, with up to 5 additional days for continuous service and option to buy or sell leave.
• Gain professional qualifications and excellent training/development opportunities.
• Flexible maternity, adoption, and paternity packages.
• Pension with up to 7% employer contribution with included life assurance cover.
• Staff discount portal and Blue Light Card eligibility with 15,000 national retailers discounts.

Why Action for Children?

Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It is the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children's lives.

A bit about the role

It's an exciting time to be working in Digital at Action for Children, and we are looking for a collaborative, energised and forward-thinking individual to join our ambitious team.

As Senior Digital Marketing Officer, you will support the implementation of effective and innovative digital campaigns to acquire new supporters to achieve recruitment and income targets.

You'll help to create brighter futures by:

• Planning and delivery of paid digital marketing for established campaigns.
• The effectiveness of assigned campaigns, applying digital excellence, leadership and to deliver against campaign goals.
• Running paid digital ad campaigns (primarily in Google Ads and Facebook Ad Manager).
• Managing a delegated campaign budget.
• Proactively working with product owners to design and run effective digital fundraising and marketing campaigns.
• Delivery of a Test and Learn structure in all aspects of digital marketing.
• Working collaboratively with media agencies, and where necessary providing professional critique and challenge.

Let's talk about you

• Experience in a digital fundraising or digital marketing role.
• Demonstrable expertise in Facebook Business Manager and Google Ads and proven ability directly running ads to hit targets.
• Writing and editing highly engaging and effective advertising copy across online channels (email, website, paid ads).
• Use of Canva or equivalent to create effective adverts.
• Experienced user of Google Analytics to analyse campaign performance.
• Ability to manage projects.
• Experiencing managing media agencies.
• Good knowledge of digital marketing techniques.
• Ability to produce accurate analysis of relevant analytics or research and produce jargon free summaries.

Please see the Job Description for the full list of accountabilities and requirements.

Please note we are unable to offer visa sponsorship for this role.

Diversity, equality, and inclusion

At Action for Children, we're dedicated to building a diverse, inclusive, and authentic workplace.

We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.

Want to know more about Action for Children?

Find us on X, Linkedin, Facebook or YouTube to get to know us better.

Closing Date: Thursday 24th April 2025.

Our rolling recruitment process ensures that we remain agile and responsive to all applications submitted, allowing us to progress candidates through the recruitment process prior to the vacancy closing date. Please note we reserve the right to close the vacancy earlier than the date stated in this advert and therefore encourage you to make an application as soon as possible.

Interviews will be week commencing 5th May 2025.