Senior Digital Product Manager

Role: Senior Digital Product Manager

Location: London, Canada Square, Canary Wharf – Hybrid – 3 Days P/Week Onsite

Duration: 12 Months – Potential for Extension / Perm Placement

Rate: £718.70 P/Day – Inside IR35 – UMB

If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.

Our International, Wealth and Premier Banking business supports millions of individuals, families, business owners, investors and entrepreneurs worldwide. We provide products and services that include current accounts, credit cards, personal loans and mortgages, as well as savings, investments, insurance and wealth management.

Digital Platforms in IWPB is responsible for the core Mobile and Browser based platforms for meeting the everyday banking needs of HSBC Wealth & Personal Banking’s customer base. Supporting 36 markets and up to 20m customer daily, the team is focussed on three key platforms:

1) Mobile Platform

2) Dynamic Experience Platform

3) Security Platform.

HSBC Mobile Banking App supports 13m active users globally in 24 markets with 51% of WPB users active on mobile. The platform has experienced 60% growth in Mobile Active customers over the last 4 years to our current traffic of 2 billion visits per year globally.

This role is part of a team of digital product management experts who are assigned to Digital Platforms Value Stream to support the development of market leading digital journeys and experiences and directly contributes to the effective and efficient delivery of change globally for WPB.

This role holder leads and is accountable for the designing, building and running digital customer experience journeys covering all products, customer types and channels across HSBCs Global WPB businesses. This involves leading cross functional teams (composed of analysts, developers, designers, and scrum teams) across different locations operating in a lean agile product development environment.

This role will help develop the HSBC Mobile App of the future with an ambition to deliver a best-in-class experience.

There are five clear goals to

1) Drive Deeper, more relevant customer engagement

2) Grow Bank Revenue

3) Standardise global mobile experience

4) Build Modern technology and data architecture

5) Maximise the power of data/insight and personalisation.

In this role you will:

• Manage the full product lifecycle to ensure that, over time, the needs of customers continue to be met, and that financial and other benefits are achieved.
• Acts as owner/champion for one or more products. Selects, adopts and adapts appropriate product development methods, tools, and techniques selecting appropriately from predictive (plan-driven) approaches or adaptive (iterative/agile) approaches.
• Work closely with Technology & Transformation Leads to ensure the Digital Product change agenda is delivered on time and in budget. Be hands-on and remove delivery blockers through appropriate action and escalation at junior and senior level.
• Analyses market and/or user research, feedback, expert opinion and usage data to understand needs and opportunities to identify and achieve ways to differentiate and improve customer experience
• Develops product variations to support propositions and determines product positioning and variants for different customer and user segments
• Prioritise product requirements and owns the product backlog, coordinating pilots, product launches, communications and training.
• Establish the requirements base-lines, obtains formal agreement to requirements, and ensures traceability to source in line with change management policy.
• Keep up with trends and emerging business models, reimagining how to generate value to the business and to customers
• Be accountable for the objectives and key results across the Digital Product and use data to inform prioritisation and decision making. Maintain a focus on ROI to ensure priorities align to areas of greatest impact through OKRs
• Identify new global capabilities that can drive value in markets in support of Digital Product target outcomes
• Bring structure and order to local or large-scale problems, making them easier to address and solve. Using systemic thinking and creativity in devising solution options whilst considering costs, benefits and obstacles of potential solutions
• Provides impactful coaching and support to wider agile team to ensure individuals and teams perform at their best
• Ensuring capabilities are scalable to drive a consistent mobile experience across the Group.
• Review performance of products and journeys and drive the local and global change agenda
• Obsess about how to apply technology and data to solving problems or finding new opportunities

To be successful in this role you should meet the following requirements:

• An entrepreneurial drive, with the ability to deconstruct and solve problems. Demonstrable resilience and persistence – a ‘can-do’ attitude
• Experience in a global or regional roles, with proven experience in working in a cross functional matrix environment with market and global teams
• Extensive experience with the range of product development and deployment activities including identifying opportunities and developing business cases, defining product requirements, engaging a wide range of functional experts to agree deployment approach, project execution, launch, and post launch performance measurement and management.
• Consumer financial services industry experience and strong understanding of Digital business, while experience with travel, lifestyle, and/or other consumer product development is a strong advantage.
• Strong communication skills for navigating through business requirements, differences of opinion on approach.
• Proven ability to build strong relationships across stakeholder groups with proven ability to influence large teams without direct leadership authority.
• Excellent understanding of the bank’s risk framework and experience of working with second line of defence: legal, compliance, financial crime (AML & sanctions), fraud, risk
• Strong outward focus and grasp of the competitor environment – opportunities, threats, gaps