Senior Digital Product Manager

This is a senior leadership role responsible for transforming the performance and experience of Virgin Atlantic’s digital web ecosystem — from inspiration through to booking — across all digital channels.

You will define and lead the end-to-end web strategy, ensuring our website delivers seamless, inspiring and commercially successful journeys that reflect our premium brand. With a deep understanding of customer needs and commercial performance, you will create a high-impact roadmap that brings together flights, holidays, loyalty and content into one cohesive experience

.
You will be accountable for delivering measurable improvements in customer satisfaction, conversion and business value. Leading a multidisciplinary team of internal and external experts across product, design, engineering, marketing and analytics, you will ensure the platform consistently exceeds customer expectations. You will continuously evaluate and apply the latest GenAI developments, ensuring we stay at the forefront of innovatio

n.
This role has direct leadership responsibility for Digital Product Managers / Owners and the Design team. You will set the vision for product and design excellence, accessibility, usability and consistency across platforms, embedding design throughout the product development lifecycle to drive tangible business outcom

es.
As a senior digital leader, you will represent Digital Product at senior forums, influencing decision-making at SLT and Executive level, while building a high-performing, inclusive and future-focused t

eam.
Day t

• o day
  Own the product vision and strategic roadmap for the web experience, from inspiration to b
• ookingDefine clear KPIs for conversion, engagement and end-to-end journey perfo
• rmanceDevelop compelling, data-driven business cases to support investment dec
• isionsAlign experience outcomes with commercial performance and brand sta
• ndardsChampion digital-first thinking across the organi
• sationUse analytics, experimentation and A/B testing to optimise journeys and drive continuous impro
• vementMaintain clear visibility of performance and roadmap progress at SLT
• levelTranslate strategy into clear, prioritised roadmaps, OKRs and quarterly
• plansLead prioritisation and planning across squads, ensuring high-impact de
• liveryEnsure effective use of agile ways of w
• orkingBuild strong partnerships with engineering, marketing, commercial, loyalty, data and content

values
Ab

• out you
  Significant experience owning digital product strategy, delivery and opti
• misationProven track record delivering high-performing web platforms and ecommerce
• journeysStrong background in UX, UI and product design le