Senior Events Manager, Brand Sponsorships

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

We’re looking for a Senior Events Manager to lead Intercom’s most impactful brand activations and sponsorships across North America. In this role, you’ll shape high-quality, memorable experiences that highlight Fin’s product depth and Intercom’s evolving leadership in AI.

These aren’t demand-gen campaigns. They’re thoughtfully crafted brand moments that are designed to spark conversation, build trust, and demonstrate the real-world value of our AI-first approach.

You’ll own the full arc of strategy and execution, ensuring every activation is creatively ambitious and flawlessly delivered. You’ll also work closely with go-to-market teams to make sure these experiences connect to pipeline in purposeful, commercially meaningful ways.

What will I be doing?

• Own and lead Intercom’s full portfolio of brand sponsorships and event activations

Drive the strategy and execution of tier 1 third-party events, including strategic sponsorships and product showcases that elevate our product story and market presence

Deliver world-class creative execution across every detail, including activation design, attendee flow, AV, visuals, and on-site experience

Bring Fin to life through experiences that clearly communicate its technical depth, product maturity, and category leadership

Collaborate cross-functionally with Communications, Executive Assistants, Brand Marketing, R&D, and Field Marketing to align on speakers, executive engagement, campaign tie-ins, and commercial goals

Lead agencies and vendors to deliver high-impact, on-brand experiences on time and on budget

Define and track success using a mix of brand and business metrics

Travel approximately 25 to 30 percent to oversee on-site execution and uphold a high standard of quality

What skills do I need?

• 6+ years of experience leading end-to-end brand events and activations, ideally in a tech or B2B environment
• Proven ability to produce visually refined, creatively ambitious, and strategically aligned brand experiences

A strong sense of ownership. You take initiative, follow through without needing direction, and hold yourself to a high standard

Comfortable working in a fast-paced, high-ambiguity environment. You bring structure, make decisions quickly, and keep things moving

Hands-on creative production expertise, with sound judgment across design, product storytelling, and attendee experience

Confidence working with technical and product teams. You can quickly understand complex products and translate them into impactful experiences Fin on one page Marketing Principles

Clear, collaborative communicator who keeps stakeholders aligned and projects on track

Effective at managing budgets, timelines, and external partners

Deep respect for brand consistency and high-quality execution

Bonus skills & attributes

• Bachelor’s degree in marketing, event management, or related field
• Experience working with or marketing AI products
• Multilingual (Spanish, French, Portuguese)
• Proficiency in event software platforms (e.g. ticketing, streaming, engagement tools)
  
  

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
• MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
  
  

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any soci

al or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.