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Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
- Build and execute the field marketing strategy for Northern EMEA (UK, Ireland, Nordics) in partnership with local sales leaders and regional marketing leadership.
- Deliver demand generation and acceleration programs targeting both decision makers and practitioners, including:
- Regional events and technical workshops
- Targeted webinars and digital experiences
- Partner and channel marketing programs
- Localized content syndication
- Account-based marketing campaigns for strategic accounts
- Align marketing tactics with pipeline goals and local sales priorities, helping to accelerate deal progression and improve conversion rates.
- Collaborate with global and regional marketing teams to adapt global campaigns for local execution while maintaining consistent branding and messaging.
- Manage regional budgets and vendors to ensure high-quality execution and cost-effective results.
- Track and report on key metrics including campaign performance, lead generation, pipeline contribution, and ROI.
- Support key industry events, user groups, and customer activities to foster engagement in the region.
- Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned.
Required Technical And Professional Expertise
- 6–8 years of field marketing, demand generation, or regional marketing experience, ideally in enterprise software or cloud infrastructure.
- Proven ability to collaborate with sales teams and translate business needs into actionable marketing programs.
- Experience in marketing to enterprise technology buyers, with an understanding of buyer journeys and regional nuances in Northern EMEA.
- Strong background in planning and executing physical and virtual events, webinars, and partner campaigns.
- Highly organized, self-starter mindset with excellent project management and communication skills.
- Familiarity with Salesforce, Marketo (or similar marketing automation platforms), and marketing analytics tools.
- Fluent in English
- Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year)
Preferred Technical And Professional Experience
- Experience marketing to DevOps, platform teams, infrastructure, or security personas.
- Familiarity with HashiCorp tools or other open-source developer tools.
- MBA is a plus
- Conversational fluency in additional Nordic languages is a plus
