Senior Growth Marketing Manager

London, England, United Kingdom

12/20/2024

About Marshmallow

We started Marshmallow when we found out how unfair insurance prices are for people who move to the UK. All because the industry hasn’t given this huge cohort of people a second’s thought, and isn’t set up to price them properly.

We saw an opportunity to do things differently, so we made it our mission to back the ones who step outside the norm. Since we started, we’ve helped 100,000s of people get a fairer deal on their car insurance. Using technology, we serve people that are often overlooked by financial services companies, solving important problems for people who need it most.

We know there are millions of marginalised customers out there. And we know that they face unique problems that most companies aren’t even aware of. We believe that our future is helping these people by learning about their experiences, and building our company around their needs. And there are strong signs that there’s a need for a company like us. Earlier this year we hit profitability, which is a huge milestone, but the most exciting thing is that we’re only just getting started.

How We Work

We’re really proud of the culture we’ve created. We push for progress every day, because we know that we’ll only hit big milestones by taking lots of smaller steps. We’re always open to helping our team mates, sharing our ideas, experience and knowledge to solve problems together. We take risks, think creatively and experiment relentlessly to meet our customer’s needs, and never pass blame when things go wrong. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact.

And autonomy and ownership are only possible with clear direction. That’s why we collaborate to do in-depth planning twice a year, and make sure we leave with clear goals and objectives that flow from top to bottom. To make sure we’re as aligned as possible across functions, most of our work rolls up into four tribes; Acquisition, Retention, Claims and Pricing, Underwriting & Fraud. Each tribe has multiple teams embedded in it, working cross-functionally to do great work.

We’re so excited for all of the challenges up ahead, and we need more people to help us tackle them! If life at Marshmallow sounds like it could be for you, explore our culture handbook or read our blog to find out more.

Position Overview

Our Marketing team is expanding. This last year we’ve really got to know our audience even better, defined our Brand and Marketing strategy, evolved our Identity and now we've got some exciting plans in the pipeline for 2024 and beyond.

We want to differentiate ourselves in the car insurance market, and with our audience of ‘new to the UK’, we believe offering specific customer benefits for this target audience is a really great way to enhance that.

What You’ll Be Doing

• You will be responsible for developing our strategy for acquiring new customers directly to marshmallow.com. You'll be accountable for the performance marketing budget and ultimately responsible for the performance of the website.
• You'll collaborate closely with the Product and Engineering managers in the tribe, to define the requirements for a highly performing website.
• Lead the Performance Marketing Team (Manager+Exec), as well as the relationship with our Performance Marketing Agency.
• Work closely with CRM, Designers and Content to create optimised customer journeys that result in onboarding new customers directly.
  
  

What We're Looking For From You

• Performance marketing channels. You'll be an expert in launching, scaling and optimising targeted paid search, organic search, affiliates, CRM and digital marketing. You are able to challenge our performance marketing agency to deliver better outcomes and to unlock future growth. You will also manage the >£5m budget and the relationships we have with agencies.
• Organic marketing. You will define our Organic Marketing strategy, ensuring our website and content strategy is optimised for SEO. You will understand the role of Brand Marketing in generating organic traffic and will have a plan to capture and convert.
• Data driven. You innately understand the performance marketing channels and are able to optimise our spend to a LTV:CAC metric. You can articulate how our prospective customers are performing throughout the funnel and work with Data Science, Analytics and Product teams to identify opportunities for future growth.
• Reporting. You will be accountable for >£5m performance marketing budget and will report on this on a weekly, monthly and quarterly basis to the wider business. You are adept in communicating how the channel is performing and making rapid recommendations on how to further improve.
• Collaboration. You will be comfortable working cross functionally to get the support and challenge from Product, Tech, Design, Data and Marketing teams.
  
  

Who You Are

• An experienced Growth / Performance Marketing leader - you have at least 6 years of direct experience, with a track record of high impact.
• In the detail - You are detail oriented and know all the KPIs in your current product like the back of your hand. You use that depth of knowledge to inform your strategy.
• Quantitatively minded - You have a natural talent for numbers. Models and spreadsheets excite you rather than scare you. You’re very comfortable working with BI tools like Looker, Tableau, etc.
• Customer obsessed - You are passionate about building delightful user experiences that get the job done. You have the ability to balance business and customer needs. You use data and customer insights to drive better performance outcomes.
• Outcome oriented - You ruthlessly prioritise against objectives, articulate the desired outcome and work collaboratively to create a path to achieve it
• Entrepreneurial - You are self-motivated and proactive. You have a high tolerance for ambiguity, ability to perform under pressure to meet deadlines and willingness to take risks
• Embrace pace and risk - You understand that in a high growth environment, with a digital product, you need to move with urgency to deliver challenging goals. You are comfortable testing new tactics and are as comfortable reporting on the failures as the successes.
• A true collaborator - While we know you will have excellent ideas to put forward, we value a collaborative approach to reach our goals and as such you should be willing and driven to get your team's input, tailoring your communication to technical and / or non-technical audiences. You are an excellent written communicator.
  
  

Perks of the job

• Hybrid working - Spend 2-3 days a week with your team in our collaborative London office
• Competitive bonus scheme - designed to reward and recognise high-performance
• Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes
• Sabbatical Leave - Get a 4-week fully paid sabbatical after being with us for 4 years
• Work From Anywhere - 4 weeks of work from anywhere to use, with no need to come to the office
• Mental wellbeing support – Access therapy and mental health sessions through Oliva
• Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset
• Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches
• Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)
• Tech scheme - Get the latest tech for less
  
  

Plus all the rest; 33 days holiday, pension, cycle-to-work scheme, monthly team socials and company-wide socials every month!

Our Process

We Break It Up Into 4 Stages

• Initial call with Sam Buss, Talent Acquisition Manager
• Deep dive into your skills and experience with Chloe Collins, Head of Marketing
• A practical task looking at challenges Marshmallow may possibly face and your approach to solving them with 2 of our Team Members.
• A conversation with another member of the Senior Leadership Team to give you a rounded view of Marshmallow.
  
  

We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications, we can’t give personal feedback on each one.

Background checks

To meet our regulatory obligations as an FCA-authorised financial services company, we need to do some background checks on all new hires. That means carrying out a DBS check and making sure you don't have any live criminal proceedings. Feel free to ask our Talent Acquisition team if you have any questions about this!

Everyone belongs at Marshmallow

At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.

We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.

We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.

Recruitment privacy policy

We take privacy seriously here at Marshmallow. Our Recruitment privacy notice explains how we process and handle your personal data. To find out more please view it here.