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In short
Welcome to On! At On, we’re redefining the future of sportswear as one of the world’s fastest growing premium sportswear brands. We're not just thinking differently – we're pushing the boundaries of what’s possible, inspiring athletes and customers alike.
As Senior Lead- B2B Marketing, North you will be responsible for how we connect with, show up at and activate our retail partners in the markets – delivering impactful campaigns, brand initiatives, POS tools, and activations off- and online. You and your team bring the brand to life at the point of sale in the Northern European markets (UK&Ire, BeNe and Nordics), owning the seasonal and annual activation plan - predominantly thinking / working 12-months ahead.
You will report directly into the Head of Marketing for North EMEA.
Your mission
- Develop a localized B2B activation calendar aligned with the Sub-Regional Marketing plan, coordinating closely with Brand Marketing, Brand Activation, and Sales teams.
- Ensure executional excellence by adapting global and regional guidelines to the local market, consistently delivering our premium brand experience across all touchpoints.
- Create Key City and Cultural Calendars to build local activation plans and identify opportunities - collaborating closely with the EMEA Brand Experience team
- Implement a holistic omni-channel approach by working closely with the marketplace team, and EMEA Strategic Partners team.
- Collaborate with Brand Experience to deliver a premium presence at point of sale and plan staff education, VM, sales support and product testing accordingly in partnership with the local Brand Activation team
- Foster strong, enduring relationships with key accounts and in partnership with the commercial teams
- Develop strategic account plans for future business and brand growth
- Define clear objectives, KPIs, and requirements for your team - reporting on B2B initiatives as well as bringing data-driven insights into the sub-regional commercial teams
- Oversee the sub-regional B2B budget, ensuring effective planning, tracking, and reporting on all marketing activations.
- Lead and mentor a team of B2B specialists, cultivating an inclusive and forward-thinking culture that encourages innovation, collaboration, and personal growth.
Your story
- Typically 7–10 years experience in retail marketing, B2B activation, or brand experience. Ideally within sports, premium/lifestyle, fashion, or consumer goods sectors.
- Proven ability to develop and execute 12-month+ omni-channel activation plans, aligning with brand and commercial goals.
- Strong expertise in delivering impactful campaigns at point of sale (physical & digital), including POS tools, staff education, and partner support.
- Solid understanding of premium brand positioning and how to translate global strategies into locally relevant retail activations.
- Demonstrated success in budget ownership, strategic planning, campaign reporting, and performance tracking using KPIs and data insights.
- Skilled in cross-functional collaboration, aligning with Brand Marketing, Sales, Brand Activation, and Strategic Partner teams.
- Excellent communication and relationship-building skills, with experience managing key accounts and influencing stakeholders.
- Confident in leading and mentoring teams, fostering an inclusive, innovative, and results-driven culture.
- Fluent or C1+ level in English; additional North EMEA regional language(s) are a strong plus.
- Willingness to travel regularly across the North EMEA sub-region.
- You embody On's spirits. Check out our career page for more on these!
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
