We’re looking for a
Senior / Lead Marketing Analyst (Organic, Brand, CRM) to join Cleo’s Marketing Analytics team.
You’ll be a primary analytics partner for our organic, brand and CRM functions, building the strategy and measurement foundations for channels including organic social, ASO, SEO and our CRM program. Your work will directly influence how we grow beyond paid, how we measure the impact of brand and content, and how we use lifecycle communications to drive activation, engagement and retention.
You’ll work day-to-day with organic marketers, brand and PMM, CRM, and growth leadership to uncover insights, improve measurement frameworks, and shape channel and campaign strategy. This role is for someone who wants to define how Cleo does organic and lifecycle growth at scale, not just report on it.
Why this role matters
Paid acquisition has been a core growth engine for Cleo. To build a more efficient and durable growth model, we’re investing heavily in organic, brand and lifecycle channels. You’ll be central to that shift – building the measurement, attribution and performance frameworks that increase our organic and owned contribution, make brand investment smarter, and ensure CRM is driving meaningful long-term value, not just near-term clicks.
What you'll be doing
Organic & owned channel analytics
- Analyse performance across SEO, ASO, organic social and other owned/earned channels.
