Senior Legacy Marketing Officer

We are looking for an experienced legacy fundraiser to join our team as a Senior Legacy Marketing Officer

At Mencap, we’re passionate about making the UK the best place to live for people with a learning disability. Our friendly and ambitious Legacy Fundraising Team plays a vital role in helping achieve that vision – and we’re looking for a creative and driven person to help us grow our legacy giving pipeline and build meaningful supporter relationships

.
What you’ll

doAs our new Senior Legacy Marketing Officer, you’ll lead on the planning and delivery of inspiring cross-channel campaigns to promote gifts in Wills – with a strong focus on digital. You wil

• l:Lead acquisition campaigns to grow quality legacy leads, testing and learning through digital channels alongside our Digital Marketing Speciali
• stPlan and deliver a successful annual legacy supporter eve
• ntCollaborate with our Gifts in Wills Officer to gather stories, write copy, and create engaging conte
• ntOwn relationships with key external suppliers and internal stakeholders to ensure campaign succe
• ssUse Salesforce to analyse campaigns and deliver insights to improve future activi
• tyCreate visual assets using Canva to support smaller campaig

ns
What we’re looking

forWe’re looking for someone proactive, creative, and organised, who is excited to make an impact in a values-led organisati

on.You’ll bri

• ng:Strong project management skills and experience delivering marketing campaigns (Essenti
• al)Ability to manage multiple priorities and deadlines with a keen eye for det
• ailExperience analysing campaign data to drive improvements (Essenti
• al)Confidence in communicating with a range of stakeholders, including present
• ingExperience using CRM systems (ideally Salesforce) and email marketing platforms (Essenti
• al)Experience with Canva or similar content creation tools (Desirab
• le)Knowledge of legacy fundraising or the charity sector (Desirab

le)
Why join Men

cap?At Mencap, we’re inclusive, passionate, and brave. We believe in the power of gifts in Wills to change lives – and we want you to help us grow this vital income stream. In return, we of

• fer:A flexible hybrid working appr
• oachA supportive, values-driven cul
• tureOpportunities for professional develop
• mentA chance to make a real difference every

day
How to a

pply:If you’re excited by this opportunity, we’d love to hear from

you!
Please apply with your CV and a covering letter that highlights your suitability for the