Senior Manager - Brand & Digital Marketing

About Us

Sidara is a global collaborative of leading specialist firms that designs for people and the planet. Our visionaries, thinkers, and innovators from over 300 offices across 60 countries offer clients a broad range of highly specialized services—from architecture and design, engineering, and project management to digital strategy, sustainability consulting, and energy innovation—all under one umbrella. Our shared vision and commitment to enhancing liveability, sustainability, and digital solutions aim to create innovative places where humanity and nature coexist, connecting people, empowering communities, and protecting the place we all call home.

We have worked on some of the most iconic, complex, and impactful projects, where people interact with built assets such as aviation, communities and civic buildings, healthcare, mobility, data centres and research labs, water, energy transition, and more. But there’s still much to accomplish—and our blueprints today are the footprints of tomorrow. Together, we can achieve more for our clients and societies, change how people live, inspire global impact, and build a world that is as cared for and welcoming as home.

Pushing the limits of what is possible, Sidara is Home for Human Endeavor.

www.sidaracollaborative.com

About the Role

As Senior Manager, Brand & Digital Marketing, you will be the strategic owner of Sidara’s digital brand experience. You will lead the development and execution of brand and digital marketing strategies that elevate our global presence, drive engagement, and support business growth. This role requires a unique blend of brand stewardship, digital expertise, and cross-functional leadership.

You will oversee the corporate website, digital content platforms, and campaign ecosystem — ensuring every touchpoint reflects Sidara’s identity, values, and strategic priorities. You will also manage agency relationships, digital budgets, and performance analytics to ensure measurable impact.

Responsibilities

Brand Strategy & Governance

Act as the strategic custodian of the Sidara brand, ensuring consistent, clear, and differentiated brand presence across all channels. Lead the development and evolution of brand guidelines, visual identity systems, and messaging frameworks. Collaborate with internal stakeholders to embed brand strategy across business development, marketing, and communications, while representing the brand in leadership forums and cross-regional initiatives.

Digital Experience Leadership

Own and optimize the corporate website and digital content platforms to ensure strong performance, user experience, accessibility, and brand alignment. Lead the digital roadmap—including vendor management, platform enhancements, and content governance—and oversee the creation of engaging, high-impact content in collaboration with design, content, and technical teams.

Campaign Strategy & Execution

Develop and implement integrated digital campaigns that drive brand awareness, thought leadership, and lead generation across priority sectors and regions. Lead SEO/SEM strategy, paid media planning, and cross-channel performance optimization, ensuring campaigns are data-driven, insight-led, and aligned with business objectives.

Performance & Budget Management

Manage the digital marketing budget, ensuring effective allocation, forecasting, and ROI measurement. Define and track KPIs across brand, website, and campaign performance using tools such as Google Analytics, SEMrush, and marketing automation platforms. Provide regular insights and reporting to senior leadership and oversee performance management and development of direct reports.

Cross-Functional & Agency Leadership

Serve as the senior link between marketing, business units, and external agencies to ensure brand and digital initiatives are aligned, high quality, and delivered on time. Lead agency relationships from briefing to execution and review, and support the creation of brand-aligned business development materials tailored to regional and sector-specific needs. Foster a culture of collaboration, innovation, and continuous improvement within the marketing function.

Your Profile

Qualifications

• 10+ years of experience in brand and digital marketing, with at least 3 years in a senior or strategic leadership role.
• Proven experience managing enterprise-level websites and digital content platforms (e.g., Sitecore, Ceros, Foleon, WordPress).
• Strong track record in digital campaign strategy, SEO/SEM, and performance marketing.
• Deep understanding of brand governance, visual identity systems, and content QA.
• Experience managing budgets, agencies, and cross-functional teams.
• Excellent communication, stakeholder management, and project leadership skills.
• Proficiency in tools such as Google Analytics, Google Ads, Meta Business Suite, and marketing automation platforms.

Leadership Expectations

• Think strategically, act decisively, and lead collaboratively.
• Bring a global mindset and a passion for innovation in digital and brand marketing.
• Inspire teams and stakeholders to uphold and evolve the Sidara brand with purpose and precision.