Senior Manager, Commercial Strategy and Innovation

ABOUT HYVE

We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, HLTH, Manifest, Fintech Meetup, Bett and Mining Indaba.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

JOB PURPOSE

The Sr. Manager, Commercial Strategy and Innovation, will be responsible for leading and driving strategic initiatives around two primary areas across Hyve: Product strategy and AI implementation. These areas are both critical to Hyve’s short-term and long-term commercial growth. The role is designed to enhance operational efficiency, unlock new revenue streams, and shape Hyve’s future tech product offerings.

Key Responsibilities & Strategic Priorities

AI Strategy & Implementation

• Drive the application of AI to improve how Hyve runs its operations, increasing efficiency and effectiveness
• Focus on leveraging AI for two core purposes:
• Using AI to drive commercial impact across Hyve teams
• Driving of best practice and implementation by function
• Lead the creation and implementation of an AI Project Scoring Framework to assess opportunities based on functional maturity, commercial impact, and scalability
• Collaborate with the tech team and key business stakeholders to pilot and scale AI initiatives that support strategic goals
• Promote adoption and awareness of AI across Hyve by partnering with internal comms and senior sponsors
• Monitor project performance and reporting including, fortnightly Strategy and AI team meeting and ongoing updates to the COO/ senior leadership
• Manage external stakeholder comms around Hyve’s AI strategy as the “AI Champion”

Product and Meetings Programme Strategy and Monetisation

• Lead the strategic evolution of Hyve's Meetings Programme to drive revenue growth, operational scalability, and value
• Conduct commercial and operational reviews of Global Brands meetings programmes to identify efficiencies, monetisation opportunities, and areas for scale
• Lead internal Innovation Lab structure to support cross-functional pilot initiatives with centralised reporting
• Analyse and improve buyer recruitment models in collaboration with relevant teams, identifying measurable process improvements and confirming new strategies
• Work closely with event teams to identify and implement new revenue models, including paid access tiers, sponsorships, and upsell opportunities such as VIP or prioritised meetings access

SKILLS REQUIRED

• Proven experience in commercial analysis, process mapping, and gap identification
• Ability to lead end-to-end strategic projects with measurable business outcomes
• Strong background in product innovation, including product monetisation
• Demonstrable ability to build clear, visually compelling PowerPoint decks for senior leadership and marketing audiences.
• Strong communication and presentation skills, with experience delivering outputs to senior stakeholders.
• Collaborative mindset with experience working cross-functionally with Tech, Finance, Strategy and other teams across the business

Personal Attributes

• Curiosity & Proactive Thinking: Demonstrates a natural curiosity and takes initiative to explore new ideas, research methods, and emerging industry trends to stay ahead of the curve.
• Analytical Problem-Solver: A structured and solutions-oriented thinker who thrives in breaking down complex challenges into clear, actionable insights.
• Adaptable & Resilient: Excels in dynamic, fast-paced environments, effectively prioritizing and adjusting to shifting business needs with a calm and flexible approach