About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world
Role Summary And Impact
Choreograph is seeking a Senior Manager, Product Marketing to streamline and elevate our communication processes within the Product team. In this role, you will serve as our point of contact for all product-related communications to our users, ensuring consistency, clarity and centralized messaging. This position is key to maintaining a cohesive communication strategy, reducing redundancy and inconsistency in messaging and keeping our users informed about product releases and updates and their features and benefits
In this role, you’ll be responsible for building and managing a CRM system of our product users, collating and distributing communications from across the broader Product organization, ensuring communication to our users is consistently and centrally deployed.This role will also work with our product communities, training, support and other functions to ensure best practice in communications and consistency in product messaging.
What You Will Do
- Develop and implement a centralized user communication strategy in collaboration with the Product Marketing, Product Management and Product Enablement teams.
- Build and manage a singular calendar of all communications between Choreograph and its’ users, acting as the primary CRM facilitator between the Product organization (specifically Product Enablement) and the user base to ensure all product-related communications are consistent, cohesive and timely.
- Build and maintain a CRM system to effectively manage and target user communications.
- Collate, review, and distribute product release notes, updates,newsletters, and relevant product information to users.
- Work with cross-functional teams to gather communication inputs and ensure alignment before distribution.
- Measure and report on the effectiveness of product campaigns through
- monitoring communication metrics and user feedback. Use this data to optimize future messaging.
- Ensure all user communications adhere to Choreograph’s branding and tone of voice guidelines.
- Work with our product communities, training, support and other functions to ensure best practice in communications and consistency in product messaging.
- Input into Product Comms frameworks and style guide for content communication.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Proven experience in a CRM, communications or product marketing role, ideally within a technology or data-driven organization.
- Strong expertise in building and maintaining CRM systems and user communication tools.
- Excellent written and verbal communication skills, with an ability to translate technical product updates into clear and engaging messaging.
- Exceptional organizational skills with the ability to manage multiple communication streams and stakeholders.
- Strong attention to detail and the ability to act as a gatekeeper for user communications.
- Ability to work cross-functionally and influence without authority in a fast-paced, collaborative environment.
Bonus Points
- Experience working in a global, matrixed organization.
- Knowledge of data products and an understanding of marketing technologies.
- Familiarity with user segmentation and audience engagement strategies.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
