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Are you looking for a new challenge as a Senior Marketing Coordinator? Join our small but successful international team and foster your career!
Company Overview:
Mitsubishi Heavy Industries Air Conditioning Europe, Ltd. (MHIAE) offers high-efficiency systems for cooling and heating air and water in residential, commercial, and industrial applications throughout Europe. Its parent company, Mitsubishi Heavy Industries Ltd, has a history in the design and manufacture of refrigeration systems, dating back to 1920, and continues to drive its product development in Europe through MHIAE.
MHIAE is committed to building on the advanced technology and vast experience of its parent company to deliver innovative, integrated solutions that will help realise a carbon neutral world, improve the quality of life and ensure a safer world.
Main Responsibilities:
Marketing and Strategy:
- Creation and development of new sales and marketing materials in accordance with set sales strategies and as requested by management.
- Continuously update and refresh materials as required.
- Keep main website contents fresh and updated using Contents Management System (CMS System) (including product data, news and distributor contact details)
- Understand and study Mitsubishi Heavy Industries (MHI) brand policy, share the latest policy updates with relevant staff and business partners. Rectify infringements if any.
- Monitor the marketing actions of each business partner/distributor.
- Monitor the industrial media releases (i.e. JARN, Cooling Post) to grasp market tendencies.
- Carry out new duties requested by Senior Manager (SM) /General Manager (GM) related to marketing items.
Advertising, Brochures, and PR/ Social Media Marketing:
- Find and create social media content for MHIAE’s social media channels and work closely with appointed agency (including synchronisation with website(s) and events schedule)
- Creation of news stories to enhance and maximise MHIAE’s marketing exposure including utilisation of an external PR agent if required.
- Proofread catalogues and ADV material based on the request from related department, assist with development of brochures for strategic products.
- Create new marketing materials (i.e. branded give-aways) as and when required.
- Liaise and coordinate process with external agencies when required.
- Liaise with Mitsubishi Thermal Systems (MTH) Japan Marketing department to align product communication strategies and MHI brand policy.
- Share advertisement and materials including social media content with MHIAE sales managers to promote MHI’s air conditioning brand and products efficiently to improve MHIAE’s presence within the European market.
- Create and support communications with business partners/distributors if and when required.
- Conduct planning and media buying schedule, integrate with publications schedule for possible PR opportunity if required.
- Negotiate rates with various publications and work within agreed MHIAE budget.
- Continuously liaise with SM/GM for approval on orders.
- Carry out new duties requested by SM/ GM related to marketing activities.
Events (CPDs, Networking events, Distributor meetings and Exhibition):
- Help to arrange CPD’s as per the requirements of both the distributor sales team and the direct heat pump sales team.
- Arrange networking sessions as per the requirements of both the distributor sales team and the direct heat pump sales team.
- Utilise available resources to help plan and manage MHIAE’s annual distributor conference.
- Work with MHIAE management and team members in assisting with planned exhibitions.
- Support sales teams with customer data management systems as and when required.
General:
- Maintain control of the annual marketing budget.
- Handle incoming enquiries from various sources including website(s).
- Collection of necessary data from distributors as well as other external customers.
- Organisation of applications and documentation approval.
- Keep file and record of all materials and data.
- Carry out any other duties requested by SM/GM.
Assist other office divisions:
- Liaise with Account Management & Business Planning Divisions to maximise Sales and progress targets.
- Liaise with Technical Division for Pre-sales/after-sales issues.
- Liaise with Corporate Division for payment & commercial conditions and legal matter.
Person Specification/ Previous Qualifications:
- Degree in Communications, Marketing, Business, or relevant field of study is preferred.
- Approximately 5 years of relevant experience in marketing, communications, or advertising at an agency or in-house with clear B2B and energy/ industrial/manufacturing/HVAC sector.
- Excellent written communications skills, advanced command of English language & syntax, proof reading will be required. The ability to distil complex products and services into compelling points.
- Both creative and analytical in nature.
- Ability to multi-task, collaborate, and pivot to accommodate rapidly evolving industry dynamics and company objectives as well as varying communications cultures.
- Organised, with ability to follow different projects concurrently and meeting deadlines.
- Experienced in online tools/products i.e. website design experience and maintenance with experience in social media activity.
- Experience with DTP software (Adobe Illustrator, InDesign, Photoshop) and Modern AI & Digital Marketing tools.
- Work with autonomy to create and introduce new objectives to enhance marketing.
Business trips across Europe with a short notice may be required.
For further details, please see our full Job Description on our websites careers page.
