Senior Marketing Executive

About Hyve

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional

About the Role

We’re looking for a driven and detail-oriented Senior Marketing Executive to join the CWIEME Berlin team. Reporting to the Senior Marketing Manager, you’ll support the planning and execution of multi-channel marketing campaigns that drive attendance, brand awareness, and commercial success for one of the most exciting and fast-evolving portfolios at Hyve.

This role offers the opportunity to take ownership of core campaign components while working in a highly collaborative, forward-thinking, and creative team. You’ll be instrumental in driving audience growth, and helping evolve the brand narrative across all digital channels.

Key Responsibilities

Campaign Delivery & Audience Growth

• Support delivery of the full-funnel marketing strategy across digital, email, web, and social channels
• Contribute to growth marketing initiatives to drive new leads, contacts, and event registrations
• Ensure messaging is consistent, compelling, and aligned with event milestones and audience needs

Social Media & Community Engagement

• Lead the planning and execution of organic social media content across LinkedIn, Instagram, and other relevant platforms
• Create and schedule engaging social content that builds brand awareness, fosters community, and drives engagement
• Collaborate closely with the paid media team lead to align messaging, timing, and creative across paid and organic campaigns
• Take ownership of the CWIEME LinkedIn webinar series — from planning and promotion to content coordination and post-event repurposing
• Develop and manage LinkedIn community groups, helping to grow and engage target audiences year-round
• Monitor platform performance and audience sentiment; use insights to inform content planning and optimisation

Partnerships & Industry Relationships

• Support media and association partnership campaigns, ensuring deliverables are met and aligned with brand standards
• Help develop and nurture new external relationships to expand campaign reach and community impact

Reporting & Analysis

• Track campaign performance using key metrics across email, website, PPC and social channels
• Provide weekly reporting on KPIs, including when relevant registrations/lead gen impact, and engagement insights
• Use data to inform tactical pivots and support agile campaign optimisation

Skills & Experience Required

• 3+ years of B2B marketing experience, ideally within events, exhibitions, or tech-driven campaigns
• Proven experience planning and executing social media campaigns
• Strong marketing, campaign delivery, and project coordination skills
• Confident copywriter with a bold, creative flair – able to capture and apply the CWIEME tone of voice
• Experience in managing marketing assets and working with designers and content teams
• Highly organised with excellent attention to detail and the ability to juggle multiple priorities
• Proficiency in content management systems (CMS), analytics tools, and SEO best practices.
• Collaborative mindset with excellent interpersonal and communication skills.
• Curious, commercially aware, and motivated by delivering strong audience and commercial results
• German language skills are an advantage but not essential