Senior Marketing Executive - Demand Gen & Events, Commercial Sector
Company
Location
Peterborough, England, United Kingdom
Posted At
7/22/2025
Advertise with us by contacting: [email protected]
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Description
About The Role
We’re focused on growing revenue from our UK & ROI customer base. As the go-to specialist for customer marketing, you’ll turn data into pipeline, lead strategic B2B events, and partner closely with Account Management and Customer Success to drive upsell, cross-sell, and renewal opportunities.
Please note that this role will be required to visit our Peterborough Office twice per week.
Key Responsibilities
Pipeline & Revenue Generation: Deliver quarterly SAL, SQL, and revenue targets through always-on campaigns (email, paid social, webinars, nurtures).
Event Strategy & Execution: Plan and execute 8-10 high-impact virtual and in-person events annually, managing agencies, budgets, and ROI tracking.
Customer Insights & Segmentation: Leverage HubSpot and NetSuite data to identify churn risk and expansion opportunities. Optimise targeting through test-and-learn strategies.
Stakeholder Alignment: Lead weekly growth huddles with Account Management and CS. Present campaign insights to leadership monthly.
Process & Tech Excellence: Maintain spotless data hygiene and precise funnel tracking in HubSpot/Netsuite. Pilot new martech (intent data, conversational ABM, event tech), to keep us ahead of the curve.
Skills & Experience
We’re focused on growing revenue from our UK & ROI customer base. As the go-to specialist for customer marketing, you’ll turn data into pipeline, lead strategic B2B events, and partner closely with Account Management and Customer Success to drive upsell, cross-sell, and renewal opportunities.
Please note that this role will be required to visit our Peterborough Office twice per week.
Key Responsibilities
Pipeline & Revenue Generation: Deliver quarterly SAL, SQL, and revenue targets through always-on campaigns (email, paid social, webinars, nurtures).
Event Strategy & Execution: Plan and execute 8-10 high-impact virtual and in-person events annually, managing agencies, budgets, and ROI tracking.
Customer Insights & Segmentation: Leverage HubSpot and NetSuite data to identify churn risk and expansion opportunities. Optimise targeting through test-and-learn strategies.
Stakeholder Alignment: Lead weekly growth huddles with Account Management and CS. Present campaign insights to leadership monthly.
Process & Tech Excellence: Maintain spotless data hygiene and precise funnel tracking in HubSpot/Netsuite. Pilot new martech (intent data, conversational ABM, event tech), to keep us ahead of the curve.
Skills & Experience
- 3-5 years’ B2B marketing experience focused on customer demand generation and pipeline growth
- Proficiency with HubSpot (or Marketo), NetSuite, and digital marketing platforms
- Proven success in planning and measuring ROI of B2B events end-to-end, with data backed optimisation
- Strong ABM skills: account selection, personalised nurtures, and intent-based targeting
- Analytical mindset with dashboard/reporting expertise
- Strategic thinker with a hands-on execution style and a collaborative, data-driven approach
- Bachelor’s in Marketing, Business, or 3+ years B2B marketing experience, with a focus on customer demand generation
- Proven success in growing pipeline and revenue within existing customer bases
- Self-motivated, proactive, and deadline-driven
- Creative and experimental problem-solver
- Strategic thinker with hands-on execution ability
- Strong cross-functional collaborator and influencer
- Growth mindset with a desire to mentor and learn
- Experience in SaaS/tech industry
- Familiarity with key marketing metrics and KPIs
- Excellent project management and prioritisation skills
- Proficient in marketing automation (e.g., Marketo, HubSpot) and CRM systems (preferably NetSuite or HubSpot)
- Skilled in digital marketing and analytics tools (e.g., Google Analytics, LinkedIn Ads)
Advertise with us by contacting: [email protected]
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