Senior Marketing Executive – Demand Gen & Events, Commercial Sector

About the role

We’re doubling down on revenue growth from our existing UK & ROI customer base. You’ll be the go-to specialist who turns data insights into pipeline, masterminds high-impact events, and partners with Account Management & Customer Success to uncover, accelerate and close cross-sell, upsell and renewal opportunities.

Your expertise in existing customer marketing and event strategy will be fundamental to achieving the organisation's customer lifetime value objectives and overall revenue goals.

This role will be hybrid, working two days per week in our Peterborough office.

Key Responsibilities:

Pipeline & Revenue Growth:

• Achieve quarterly SAL, SQL, and revenue targets from existing customers through always-on campaigns (email, paid social, webinars, nurture).

Event Management:

• Plan and execute 8–10 customer-focused B2B events annually (virtual, hybrid, in-person), managing budgets, agencies, and post-event ROI reporting.

Customer Insights & Segmentation:

• Leverage HubSpot/NetSuite data to identify churn risks and upsell/cross-sell opportunities. Test and optimise messaging, timing, and channels.

Cross-Functional Alignment:

• Lead weekly growth meetings with Account Management & CS; report campaign results to leadership monthly.

Tech & Process Excellence:

• Maintain CRM data accuracy, optimise funnel tracking, and trial new martech tools to stay ahead.

Requirements & Competencies:

Experience:

• 3–5 years in B2B demand generation, with proven success in customer-base growth and revenue impact.

Technical Skills:

• Proficient in HubSpot/Marketo, NetSuite/CRM, multi-touch attribution, ABM, and digital marketing tools.

Personal Qualities:

• Self-driven, data-literate, strategic yet hands-on, and a strong collaborator with a growth mindset.

Preferred:

• SaaS/tech industry experience, strong project management, and familiarity with key marketing metrics and KPIs.